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Website Marketing Analyst in Chicago at PayPal

Date Posted: 3/4/2019

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 267 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

Over the last year, the Braintree marketing team has grown significantly and has had the privilege of shaping and telling the Braintree story to next generation businesses all around the world. As part of the product marketing team, the Web Marketing Analyst will be responsible for driving the strategy and execution of our global website optimization and analytics. This role will collaborate closely with Marketing, Design, and Product stakeholders across the company. We are looking for a web-savvy specialist with 5+ years experience in a fast-paced environment to support our expanding website needs. The ideal candidate has a passion for developing, building, and optimizing desktop and mobile sites for a B2B audience. A strong understanding of using experimentation and data to drive key business metrics is a must.


  • Manage the strategic website roadmap, aligning to key business objectives
  • Own reporting and analytics for the Braintree website, providing readouts and clear insights to stakeholders
  • Manage relationships with agencies and third-party vendors that contribute to our website
  • Work with cross-functional stakeholders to align design and development resources to key website initiatives
  • Communicate website plans and results across the organization
  • Run global website experimentation program
  • Manage and prioritize incoming website requests from cross-functional stakeholders
  • Own and maintain project management and analytics tools and resources

Skills required:

  • 3+ years web marketing experience

  • 2+ years experience using Google Analytics and Google Tag Manager

  • Experience with Optimizely or similar web experimentation platforms

  • Experience managing cross-functional projects with multiple stakeholders

  • Basic HTML skills

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.



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