US Consumer Web Marketing Generalist in New York at PayPal

Date Posted: 1/26/2018

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 210 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The US Consumer Marketing Generalist is a critical position on the NA Digital Marketing & Optimization (DMO) team who will support Consumer and Consumer Credit web site efforts for, the company’s largest country web site and the 29th most visited web site in the United States.

This candidate will be passionate about improving user experience and site conversions to grow activations, reactivations, prevent churn and deliver high customer lifetime value users to the business. The ideal candidate will have experience in driving qualitative and quantitative site testing, developing information architecture improvements to satisfy business expansion and leading the development of SEO-friendly content that is relevant for varying personas.

This person will have a strong understanding of web site performance drivers, the ability to recognize meaningful metrics within a large set of data points and a strategic digital testing (A/B & MVT) background with experience improving online conversion funnels from various traffic sources.

Working alongside the US Consumer Web Marketing Lead, this person will be responsible for PayPal’s Consumer and Consumer Credit businesses and driving alignment with senior and executive-level stakeholders. A working knowledge of other digital channels including Paid Media and Email and how they interact with the we site experience is considered critical for this role. The ideal candidate will be comfortable working in a matrixed organization, can select and then lead agency work and possesses excellent communication, organizational, and collaboration skills. This person will work with peers and stakeholders in Consumer Strategy, Credit Strategy, Finance, Analytics, Product, Engineering as well as peers in EMEA, LATAM and APAC.


  • Works with Consumer Web Marketing Lead and stakeholders to drive web projects and roadmap initiatives.
  • Oversees processes to ensure UX experiences are fully optimized and aligned to SEO best practices.
  • Drives team to collaborate with other channel teams to drive End to End experience continuity.
  • Skilled at working with analytics to drive KPI development and measure incremental impact of tests and improvements.
  • Provides leadership to agency resources to drive design and experience changes.
  • Skilled at developing business requirements for platform improvements including Content Management Systems (CMS), personalization, etc.
  • Leads team through development and execution of quantitative and qualitative testing agenda with support from Global Digital Shared Services (GDSS) and Global Experimentation team.


  • Bachelors degree or foreign equivalent in Marketing, Business Administration, or closely related field and 3-5 years of experience in the job offered.
  • 3+ years professional related work experience (Design, Creative Production, Web Site Development, User Experience) working in a corporate or start-up environment.
  • Directing/influencing cross-functional teams and demonstrating operational excellence.
  • Highly analytical thinker with experience in both quantitative and qualitative site testing methods.
  • Highly effective communicator, who interacts with clarity and purpose and who has experience interacting at all levels of organization.
  • Process driven individual who has effectively managed and executed complex, multi-layer work streams in a matrix organization.
  • Experience managing up to managers including distilling critical information and ensuring communications are clear and action oriented.
  • Can create a culture of enthusiasm, positivity with a ‘can-do’ attitude.  

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.



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