UK B2B Engagement Marketing in London at PayPal

Date Posted: 11/12/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    London
  • Experience:
    Not Specified
  • Date Posted:
    11/12/2019
  • Job ID:
    R0049583

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 286 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

We have an exciting opportunity for a tenured, high performing marketing professional to develop acquisition programmes for small-to-medium business (SMB) audiences in the UK. Reporting directly into the Head of UK B2B Marketing, you’ll work across both paid and owned channels to deliver customer-centric, innovative campaigns that exceed measurable business outcomes. You’ll leverage your deep understanding of the UK SMB customer and their needs to develop highly relevant, highly engaging campaigns to turn every customer touch point and interaction into a valuable, delightful experience.

Primary Job Responsibilities

  • Develop highly relevant, intelligently informed marketing programmes that measurably improve the entire customer journey from signup through to adoption
  • Champion the UK customer and their needs when collaborating with the Global Marketing Engagement ‘Hub’ team
  • Collaborate with a broader group of international marketers in complimentary functions across Growth and Creative teams to optimise your initiatives and every touch point of the UK customer journey
  • Hands-on management of campaigns across both paid and owned media
  • Own and drive key UK acquisition KPIs

Job Requirements:

  • 6+ years’ experience in marketing or related fields, with some of it in the B2B space
  • Relentless problem solver who comes up to speed quickly and who isn’t daunted by ambiguity or shifting priorities
  • A pragmatic and outcome-oriented marketer who knows how to quickly translate ideation and brainstorming into concrete marketing deliverables
  • Experience developing business cases, writing best-in-class briefs, manging agencies, developing propositions, improving customer experiences, and building campaigns from the ground up
  • Comfort with ambiguity and executing within new organisational structures. Not daunted by defining the rules where there are none and working with people more senior and junior to build plans and get things done
  • Extensive experience planning and optimising across marketing channels—paid display, search, paid social, email, landing pages, OOH, print, radio, etc
  • Highly comfortable working in a complex, matrixed-environment with stakeholders in different geographies and time zones
  • Comfortable sole contributor who can prioritise and escalate when needed
  • Experience managing direct reports
  • A sense of humour and a desire to have fun while producing fantastic work alongside fabulous people!

Preferred Qualifications

  • Experience in financial or tech industries
  • Experience leading teams

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

R0049583