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Sr Mgr, Marketing Analytics in New York at PayPal

Date Posted: 4/15/2019

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 267 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal is seeking a senior analytics leader who will lead the North America Marketing Analytics team. The analytics team is responsible for supporting the North America Marketing team in developing holistic customer & marketing insights to inform marketing strategy. The team will deeply understand the customer needs, business priorities and translate them into actionable learning agenda that drives development of North America marketing programs and its on-going optimizations. The team leverages all tools in the tool box – research, data, modeling - to develop insights, and understand customer response across all channels to provide actionable recommendation to the marketing team. You will lead a team of 2 managers and 2 senior analysts and an extended team of 2 additional analysts in Chennai reporting to ……. We are looking for a person who is a business leader, who is analytically strong and has a clear record of success helping business grow through data-based learning. Somebody who is passionate about marketing and analytics and believes in data driven performance marketing to drive business growth

What You Will Do:

  • Partner with consumer marketing leaders to manage and prioritize inbound requests to drive an insight learning agenda
  • Be a thought leader for new forms of analysis and model techniques that drive performance improving changes to marketing strategic and tactical choices
  • Manage a geographically distributed team towards greater and greater quality deliverables, expanded skills,  and growing needs of data science skills and more
  • Coordinate the knowledge management of the team to move innovative custom analysis, to semi-automation, prototype dashboards, to BI reporting
  • Socialize the efforts of cross-functional team which offer material gains to marketers, including decision science models and targeting audiences, expanded BI reporting that replaces previous marketing analytics deliverables
  • Mentor global analysts on tools, methods, and frameworks for solving problems
  • Time expectations: 50% stakeholder/capacity/deliverable management, 25% methodology development, 25% individual project work, writing code, creating executive summaries

Must have requirements:

  • Has a clear record of success driving business growth through analytics
  • Has expertise in integrating Data, Modeling and Research into insights
  • Is a strong communicator who can translate complex thought into simple, actionable ideas
  • Has 10+ years in performance marketing analytics
  • Has experience in multiple channels such as facebook, search, e-mail, website
  • Has direct management experience of 3+ analysts/managers before for at least 1 full year, ideally for 3+
  • Must demonstrate particular expertise with the classic [requirements gathering] project phase for analytics projects
  • Must have operational experience with project/program managing 5+ concurrent projects, executed by others
  • Has experience negotiating with stakeholders to balance speed, quality, cost, and methodology with deliverables in ways that seek to get collaboratively achieve win-win outcomes
  • Has demonstrated contribution to the knowledge and methodology of most recent employer in the form of internal wikis, Github code, white papers, and/or methodology decks. We need contributors to our knowledge base.
  • Has spent at least 5% or 100 hours in the last year writing SQL, Python, or R, as part of fulfilling projects at latest job

Nice-to-have Qualities: (suggest merging this with above. Better to just have one set of requirements which captures the best in class talent)

  • Is an expert on executing / utilizing several of these methodologies: AB testing on email. AB testing on banner/app exposures. Universal Control Groups. Last Touch / Multi-Touch Attribution. Creative testing. Time of Day testing. Uplift modeling. Marketing Mix Modeling. Multivariate testing. Website CX testing.
  • Operational experience building recommendations on single or multi-channel frequency management, such as email
  • Operational experience managing inbound request queues and backlogs in order to disposition, optimize, prioritize, route, and execute on analytic projects. Operational discipline will be a key decision criteria on candidates.

Personal Themes We Like To See:

  • Communication. You either are naturally talented or you show operational discipline in stakeholder communication
  • Creation. You build new things and your resume shows evidence you are growing yourself into a thought leader
  • Ownership. You see issues without a clear owner as an opportunity to take charge and make these your own
  • Comfort with Ambiguity. You accept it is a fact of life and can make reasonable assumptions and move forward

Education & Work Experience Requirements:

  • MBA, Quant MA/MS, Strategy or Operations Consulting, or significant analytics track record required
  • 7+ years experience, firmly into their career, with direct management experience
  • Marketing Ad Tech experience in the area of email/audience management by deployed models

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.



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