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Sr Manager Content Strategy & Production in London at PayPal

Date Posted: 2/13/2021

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    London
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    2/13/2021
  • Job ID:
    R0066824

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 375 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

As Senior Manager, EMEA Creative Editorial Strategy and Production you are a leader who is knowledgeable of brand strategy, brand newsrooms, media consumption patterns. You understand new technologies and create editorial content that drives news cycles, media conversation and engagement. You will help institutionalize content publishing as a core engine of our communications mix.

Reporting to the Senior Director, Global Creative Strategy and Production and based in our London office, you will help lead brand campaigns that tell our global company narrative through storytelling to our target audiences. You are an expert on content strategy, planning, execution and measurement and will work cross-functionally with our global newsroom and always-on content team. You will also help socialize employee and corporate stories externally with local communication leads and help set the strategy for partnerships with journalists and digital content platforms.

Responsibilities

  • Working in tandem with Global Product & Partnership Communications, be responsible for helping the team develop and execute integrated communications strategies to solve product narratives for consumer comprehension and our small business solutions
  • This content will be an array of different objectives; awareness, security and consideration
  • Lead creation and delivery of compelling, original, strategy-led executive-level content for internal and external audiences and act as a primary liaison to relevant executive leaders on behalf of the broader Corporate Affairs function
  • Partnering with the Global Creative Strategy & Production team, help lead the EMEA Editorial Content plan to show, not tell our company narrative, bring products to market and share stories of our culture at PayPal
  • Develop ideas that will work across all channels: Earned (traditional earned media), Owned (newsroom, web, collateral), Paid (primarily opt-in placements and influencers) and Shared (social media channels)
  • You will also work closely with the PayPal Marketing teams on strategies and initiatives to ensure all of our work is aligned
  • Participate in team meetings, providing input and opinion into the future direction of the editorial and storytelling part of our business and taking on actions and tasks as required to help the business achieve its future objectives


You will leverage all channels to define the content roadmap, including;

  • Look for and find ways to connect content to our PayPal Newsroom with announcements and company thought leadership
  • Collaborate with the Corporate Social Media team and Global Marketing on channel planning and content amplification
  • You will need to take a brief, conceptualize an idea, work closely with an integrated, cross-functional team to develop an editorial vision, budget it and successfully demonstrate how it will work within a brand campaign


By working closely with local country communication leaders, you will;

  • Be the expert in owned channels while looking for and advising on new avenues to share and amplify compelling content
  •  Ensure the strategy is effectively executed through agency partners and internal teams and resources
  • Take the lead with team members to ensure final assets consistently answer the brief regarding audience and brand requirement


You will be responsible for setting a plan that builds our brand reputation with media and must always be helping to identify risks and opportunities and contribute to the development of short-and long-term strategies;

  • The Content journey for the target audience
  • The content needed for every phase of the journey
  • Optimal channels for the content
  • Global applicability of the content

Job Requirements

  • 10+ years of editorial marketing and/or Public Relations agency experience
  • Leadership skills with experience in change management
  • Working with agency partner or agency experience
  • International orientation - experience from working in different regions.
  • Highly collaborative and comfortable networking with internal stakeholders, external influencers such as journalists
  • Entrepreneurial mindset – thinks creatively and outside the box
  • Excellent written and verbal communicator, with strong attention to detail
  • Bachelor’s degree required; graduate degree in law, business administration or related field preferred

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

R0066824