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Head of Marketing Analytics in San Jose at PayPal

Date Posted: 2/24/2021

Job Snapshot

  • Employee Type:
  • Location:
    San Jose
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 375 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal is seeking a strategic, business-oriented, and data-driven leader to join its entrepreneurial environment as the Sr. Director, Marketing Analytics within the Advanced Analytics & Decision Strategy team. This leader will oversee marketing analytics across all brands with a focus on enhancing our “top-of-funnel” marketing analytics capabilities, implementing industry leading “full-funnel” marketing performance measurement, shaping decision making, and driving customer experience and growth. As the leader of this global team, the Sr. Director, Marketing Analytics will provide exceptional services, recommendations and vital insights to PayPal’s Marketing organization which will drive the overall strategy and direction. Organizationally, this executive will oversee a global team of approximately 55 individuals. This team is comprised of Data Scientists and Quantitative Analysts within the Advanced Analytics & Decision Strategy team. The organization is designed to align to and support global marketing stakeholders and is comprised of sub-teams around the globe. The Sr. Director, Marketing Analytics will have the opportunity to shape the role and composition of this team in-line with the Advanced Analytics & Decision Strategy’s mandate to deliver world-class service as the global analytics function for all of PayPal.

The Sr. Director, Marketing Analytics will focus on advancing his/her teams’ capabilities, creating a “best-in-class” marketing performance measurement framework, integrating cutting-edge solutions, and developing close partnerships with business stakeholders. In so doing, s/he will ensure the Advanced Analytics & Decision Strategies organization enables business growth through highly- relevant and advanced marketing performance insights and recommendations that inform sound decision-making and drive distinctive value to marketing and customers. This executive will develop an outcome-oriented strategy incorporating differentiated tactical solutions. Key responsibilities for this role include:

  • Partner with business leaders to develop and drive actionable insights
  • Collaborate with marketing, finance, and other domains in order to shape differentiated marketing analytical services and solutions that benefit the business
  • Serve as a bridge between marketing, finance, and other functional areas
  • Develop and create integrated recommendations on marketing’s ability to generate positive results across lines-of-business and measure effectiveness of all marketing programs
  • Develop strategy and tactical solutions for advanced analytics capabilities that ensure marketing is making data-driven decisions
  • Prioritize analytics and delivery initiatives and build a trusted, business-oriented, and highly- capable organization
  • Attract, retain and develop a world class analytics team across a global footprint

Candidate Profile

The ideal candidate will have strong executive presence with a proven track record in marketing analytics, with an outstanding reputation for having been a driving force in delivering insights for competitive advantage. The successful candidate will have:

  • Experience shaping business decision-making and impacting the business on a strategic-level through the delivery of best-in-class marketing measurements across all levels of the marketing funnel
  • Experience building and leading marketing analytics teams in a high-touch consumer-oriented environment
  • Experience across marketing, business intelligence, and other analytics domains
  • Experience developing high-performing teams and building trusting relationships with business stakeholders

In terms of the performance and personal competencies required for the position, we would highlight the following:

Strategic Capabilities: The successful candidate will optimize analytics to drive insights and strategic direction across marketing, finance and related functions. S/he will demonstrate impressive intellectual horsepower and critical thinking skills, and can be accretive to the existing senior team. The ideal candidate will apply pragmatism and sound judgement to business issues and be able to quickly integrate complex information, a thorough understanding of customer segments, and different points of view into solutions. S/he will exhibit a highly disciplined approach to developing and executing marketing analytic initiatives that reflect broader business objectives and be able to incorporate key inputs from multiple stakeholder groups. Intellectual curiosity should exude from this person – S/he should be able to find stories in the data and ask the right questions.

Analytics Capabilities: The successful candidate will understand how to identify insights by combining information derived from analytics and business knowledge. Specifically, s/he will have familiarity with consumer data sets and what is needed to create “best-in-class marketing measurement” across the full marketing funnel. S/he will leverage a holistic view of data assets to deliver a compelling enterprise vision for how advanced analytics can contribute to documenting how marketing efforts impact critical corporate KPIs. S/he will have a firm grasp of business fundamentals (i.e., marketing functions, business models, financials, and the competitive terrain) and will apply rigorous analytics to address complex business challenges.

Leading Teams & Relationship Building: This executive must be a dynamic, self-aware and humble leader whose track record buys immediate credibility across a diverse business. S/he will also be an inclusive leader, able to grow a team (internally and externally), inspire others, and engage directly with the business. The ideal candidate will have exceptional influencing skills, adept at driving organizational change through the appropriate mix of partnership, collaboration and leadership. This person will have a record of building high trust relationships in an organization. S/he has a proven collaborative approach and openly shares information and is receptive to the ideas of others. Key criteria include:

  • Excellent people and stakeholder management skills, to include strong influencing skills and ability to navigate a global and matrixed organization
  • Strong passion and commitment for attracting and developing talent
  • Outstanding problem-solving skills, with strong ability to drive towards action and impact
  • Demonstrated ability to drive business value through research, insights and measurement
  • Ability to lead through ambiguity and change
  • Strong affinity to the consumer tech and/or financial services category
  • Mastery in analyzing marketing and customer data (complex and multi-dimensional data sets)
  • High-energy and self-driven orientation

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at



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