Sr Consumer Integrated Marketing Manager in San Jose at PayPal

Date Posted: 1/29/2018

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 210 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

Job Description
The Global Consumer Integrated Marketing Manager will develop strategy and drive execution and collaboration across markets of integrated campaigns across the PayPal product portfolio and be the voice of the global consumer audience segment. As part of the Global Brand team, you will play a central role with Product Marketing, GTM and Channel leads to orchestrate end to end marketing strategy and plans for key product and campaign launches. In addition, the leader will play an integral role for key product announcement and launches. This person has experience across multiple marketing communications disciplines and can toggle seamlessly between the importance of the PayPal brand values and our product features.


  • Lead integrated marketing process and guide execution of multi-platform, multi-country plans, ensure a cohesive customer journey from brand strategy through to customer messaging and touchpoints
  • Develop and deliver effective internal briefs to cross-disciplinary marketing teams, ensuring plans champion the customer, leverage the brand promise, and are tied to business objectives
  • Serve as the primary marketing liaison to Global Product Marketing and GTM teams and provide in-depth consumer insights, trends, the PayPal brand insights, audience segmentation and the competitive landscape in planning discussions
  • Oversee the strategic marketing planning process mapped to product roadmap, incorporating key milestones from briefing to creative development, research and reporting cadence
  • Establish key performance metrics across channels that align to business objectives and budgets
  • Work with the channel marketing owners and regional integrated marketing teams to best leverage campaigns and ensure consistent end to end customer experience 
  • Work with the brand and creative services teams to give input on positioning, messaging, and evaluate creative for global campaign work


  • 7+ years marketing experience.
  • Bachelor’s degree required
  • Demonstrated marketing mix strategy experience across brand management, media, multi-touch channels
  • Strong strategic/analytical, well-versed in channel, media and brand KPIs/metrics
  • Proven ability to work with product marketing counterparts and grasp product development
  • Strong project management skills to manage complex projects simultaneously •
  • Consumer tech experience preferred.
  • Has worked in a global team setting
  • Agency management experience a plus
  • Ability to thrive in a fluid environment. Results-driven
  • Exceptional communicator and influencer, cross-functional leader

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.



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