Senior Marketing Manager - Digital in Sydney at PayPal

Date Posted: 7/1/2019

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 277 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

You will be responsible for end-to-end paid media operations, which includes channel strategy, planning, execution, and optimisation of Programmatic Display, Video, App, and Paid Search Channels. You will manage the media agency/ies within AU and be responsible for coordinating projects and experimentation across paid media. You will be responsible for managing proven programs at scale as well as supporting ongoing growth experimentation and will work closely with other markets to ensure we have consistent programs across key markets. You will be responsible for the performance of paid media channels as governed by the objectives and KPIs set by the global marketing team. Objectives could include acquisition, activation, cross-sell and product adoption for Consumer and Business audiences. You will work cross-functionally with a range of teams including Product, Analytics, Creative and Martech.

Responsibilities:

  • Work closely with media agencies to facilitate the execution and optimization of paid media campaigns.
  • Maintain and innovate an optimisation strategy that’s focused on increasing the capacity of automated programming, creative testing, ad sequencing, and advanced targeting techniques.
  • Partnering with relevant teams to create an innovation and experimentation roadmap including researching and testing new ad formats and facilitating mobile expansion.
  • Assist with planning/support for major platform migrations related to the digital marketing stack
  • Work with global paid media hubs to audit existing frameworks and institute best practices.
  • Partner with marketing strategy and analytics to plan and execute experimentation in an agile framework.
  • Partner with marketing operations to ensure efficient and timely delivery of assets and targeting details to media teams.
  • Partner with vendors to develop product enhancements, and broker unique services, analyses and offers.
  • Partner with analytics to identify optimisation opportunities, new marketing strategies and quantifiable business opportunities and to develop user insights with internal and proprietary PayPal data
  • Budget and Financial management – help oversee performance forecasting for marketing budgets; maintain local budgets.
  • Generate reporting summaries and insights to present to the executive leadership team. 

Job Requirements

  • +7 years of marketing experience in financial services, retail, travel and/or digital goods.
  • Experience on both agency and client sides of marketing programs is ideal.
  • Demonstrated expertise in online/digital marketing across paid media channels.
  • Track record of working with external vendors or internal partners, e.g. media and creative agencies.
  • Data-driven and results-driven marketer, with a demonstrated analytical approach to marketing.
  • Candidate must have understanding of analytics tools, ad serving platforms, and attribution models.
  • Experience in budget planning and management.
  • Experience using analytics systems to visualize and report on paid media performance.
  • Understanding of marketing/website technology and platforms. Previous experience with Google Marketing Platform an advantage.
  • Highly competent in creating executive-level presentations and in presenting to VP audiences, including demonstrated ability to develop and communicate a strong narrative and strong data visualizations. 
  • Ability to thrive within a fast-paced and highly matrixed environment.

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

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