Senior Manager, Credit Marketing in San Jose at PayPal

Date Posted: 8/23/2019

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 286 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The Credit Marketing Team is seeking a Senior Manager, Credit to lead marketing strategy development and execution across the customer lifecycle that drives customer engagement and loyalty, including go-to-market support for new initiatives, across Credit products (PayPal Credit and cobrand cards). In this role, you will lead a high performing team and manage diverse cross-functional teams and external partners to strategize, execute, monitor and deliver results for PayPal Credit, a digital line of credit offered through the PayPal wallet, and two cobrand card products. The successful candidate will champion the customer, incorporate a strategic and analytical view, integrate creativity, and be highly effective at communicating with business partners and managing relationships. You must have the ability to succeed in a heavily matrixed environment, where success is dependent on your ability to collaborate with internal and external partners in a positive, productive, and transparent way.

Responsibilities

  • Lead the strategic development and implementation of marketing programs across the customer lifecycle for PayPal Credit and cobrand card products.  Additionally, support go-to-market initiatives for new products, features and pricing initiatives across the Credit portfolio.
  • Manage the development of multi-channel (e-mail, onsite, web, etc.) program strategies, segmentation, and creative, ensure flawless execution, and measure and monitor program results for effectiveness across the full customer lifecycle (onboarding, retention, reactivation, etc.).  Partner with the Analytics, Legal, Compliance, Marketing Operations, Product, Risk, and Merchant teams along with external agencies and Synchrony in strategizing and executing marketing programs.
  • Manage the end-to-end planning process for new product benefits and features including messaging development, channel planning, forecasting and provide marketing expertise to cross functional project teams.
  • Take a leadership role in quarterly strategy and planning sessions with business partners across the enterprise with a focus on developing strategies that generate positive returns and increase customer engagement/loyalty.  
  • Prepare and present program results to senior leadership
  • Provide coaching and career guidance to a high performing team of two 

Requirements

  • 10+ years of direct-to-consumer marketing experience
  • Bachelor’s degree required; MBA preferred.
  • 3-5 years’ experience managing and developing teams
  • Customer lifecycle/CRM, digital and mobile marketing experience
  • Ability to operate and thrive in a fluid, ever changing environment. 
  • Proactive in approach with flawless execution amongst multiple priorities and multiple stakeholders.
  • Conscientious, curious, hard-working individual who craves accountability, loves to solve complex problems and puts the customer first in everything he/she does.
  • Comfortable in using data to draw insights and generate strategies
  • Consumer Credit marketing experience preferred. Understanding of the financial services, financial tech and payments industry/ecosystem and managing external relationships a plus. 
  • Excellent written and oral communication skills.
  • Impeccable character and integrity
  • Team player

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

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