Programmatic Manager in New York at PayPal

Date Posted: 2/21/2018

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 210 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

At PayPal Marketing, we have built an internal shared services team to help plan, execute, measure, optimize, and report digital campaigns for a variety of marketing stakeholders across the business. The Programmatic Manager role will collaborate with Display, Paid Social, and Paid Search channel leads in an ongoing endeavor to increase the health of digital programs by supporting data & analytics, and uncovering proactive insights for digital campaigns. The Paid Channel Optimization (PCO) team works with a team of digital channel strategy leads (CDI), which in turn support the marketing needs of stakeholders across all LOB. This role will report to the Sr Display Manager of Paid Channel Optimization.

The Manager of Consumer (CMG) Display Marketing; Strategy and Optimization will be responsible driving Display, Paid Social, and Video campaign strategy and optimization, landing page/content optimization and experimentation, and general project management with the prime objective of acquiring new PayPal users. This role will also play a part in the development of both upper and lower funnel marketing strategies as we expand beyond acquisition strategies. This role will have ownership over specific marketing campaigns while partnering closely with other marketing channel leads and analytics/experiment partners in order to drive Sign Up, Activation, Cross-Sell and Product Adoption for Consumer Marketing in North America. He/she will work with the both internal and external teams to improve overall creative strategy and performance, test and launch multi-touch attribution, and improve PayPal’s overall end-to-end customer experiences. This role will report to the SR Display Manager for the Paid Channel Optimization Group at Paypal.

Job Responsibilities

  • Responsible for supporting Senior Display Manager in the development of self-service programmatic team across display, video, social and mobile.
  • Responsible for managing optimization team, working closely with Display agency to facilitate campaign management and execution responsibilities.
  • Ability to articulate programmatic media’s role within larger display and digital marketing ecosystem.
  • Ability to work closely with Senior Channel Managers to create business cases for advanced investment in additional ad technology – including but not limited to investment in ad verification technology, optimization technology and measurement technology.
  • Proven record of streamlining campaign management and optimization processes within DSPs (display, native, social, video, mobile) as well as additional, supporting programmatic technologies (ad verification, data onboarders, etc.); ability to create processes to streamline ad operations processes through additional teams (internally or externally).
  • Expert in the programmatic field and industry – well versed in today’s programmatic and biddable media tools and technologies. Hands on experience managing campaigns within platform and ability to continually evaluate programmatic ad tech.
  • Deep knowledge of audience segmentation, 1st, 2nd and 3rd party data sources; can translate audience segments into targetable audience attributes within display and programmatic.
  • Partners closely with marketing analytics teams to answer marketing question as they relate to performance of digital media.
  • Value Proposition.  Candidate will translate the PayPal brand into meaningful value propositions and benefits messages for all target audiences
  • Cross-functional partnership.  Work with the Segment owners, Consumer Marketing, Global Brand, and Product Marketing teams to develop approach for prioritizing the work
  • Cross-functional partnership.  Work with the Segment owners, Consumer Marketing, Global Brand, and Product Marketing teams to develop approach for prioritizing the work.

Required Skills

  • 5-7 years digital marketing experience – managing direct reports and medium-to-large, cross-functional teams.
  • 5+ years directly managing paid media buys, including targeting, campaign optimization and measurement. Agency experience is a plus.
  • 5+ years hands-on experience with DSP/DMP platforms required
  • Expert level and proven knowledge with Doubleclick Campaign Manager, Doubleclick Bid Manager, and Google Analytics
  • Experience with business analysis and experience with analytics systems (Tableau, SQL/SAS, Teradata) and experimentation is a significant advantage, but not a requirement
  • Highly competent in creating executive-level decks, strong data visualizations.  Must demonstrate an executive-ready presence, and the ability to present to members of the leadership team
  • Confidently demonstrate the ability to strike the balance between strategic thinking and hands on work
  • Demonstrated understanding of database systems/platforms, data taxonomy, data transfer; Database marketing, email/CRM experience a plus
  • Understanding of the financial services, financial tech, and payments industry / ecosystem a plus
  • Track record of working with external vendors or internal partners, e.g. media and creative agencies
  • Candidates must have a proven track record of web site marketing execution and an ability to thrive within a fast-paced matrix environment
  • Be the strategic leader – identify gaps and take action to close them, serve as the voice of the franchise leading the path forward to establish PayPal as a world class marketing organization in the small and medium business space
  • Bachelor Degree required, MBA/MS preferred.

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

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