Product Marketing Lead, LE Core Markets in San Jose at PayPal

Date Posted: 11/4/2018

Job Snapshot

  • Employee Type:
  • Location:
    San Jose
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 254 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The Large Enterprise Product Marketing team is looking for a star performer and a passionate advocate to lead the definition and delivery of the next generation of payment and business solutions for Large Enterprise Merchants in our Core Markets (US, UK, DE, CA, AU).


Product marketing is a multi-dimensional discipline, requiring continual customer engagement, broad and deep knowledge of technical products and platforms, communication skills to develop messages and collateral that resonate with the market, and sophisticated marketing skills to design and execute demand generation campaigns.

From an inbound perspective, the PMM continually defines the most important customer needs and opportunities that will best help a segment of our customers. PMMs actively interact with consumers in an individual country or region, to deeply understand their needs as well as any unique country, regulatory, and currency requirements plus market trends and innovation opportunities. They also help answer priority customer questions and requests, providing deep expertise about our products and how they are best used, appropriately handing off issues and bugs to the global product and support teams. PMM frequently collaborate with their segment, market and product management (PM) peers across the globe to distill the set of needs across all countries and regions into an overall set of globally prioritized needs and opportunities for a consumer segment.

From an outbound perspective, PMM leads the in-market activities to ensure successful product launch and where no global team is in support also leads the product go-to-market (GTM) activities. Guided by the strategic direction of the Markets and Segment Leaders, the PMM works with Marketing to design and execute marketing programs that educate our customers and drive demand.


Lead and manage the Core Market LE PMM team

  • Understand the Large Enterprise portfolio through market research, the competitive landscape, segment challenges and current practices to bring to life the segment to the solution team
  • Establish yourself internally and externally as the main point of contact for anything related to Large Enterprise merchant’s product needs through strong internal involvement across all PayPal assets
  • Serve as an essential conduit between product and sales, keeping key stakeholders appraised of latest product updates and shift in direction

Oversee distillation and discovery efforts

•         Focus on hands-on development of end to end user experience, including qualitative and quantitative feedback on product from Large Enterprise merchants

•         Identify LE product pain points, understand priorities and urgency

•         Communicate this knowledge to PayPal product management

•         Prioritize problem statements across all regions for Large Enterprise Merchants

Collaborate on segment OKRs

  • Transform ideas into actionable concepts, projects, timelines, considering financial implications, marketing needs and business objectives
  • Define and lead comprehensive go-to-market strategies and playbooks including positioning, key benefits, launch strategy, sales and partner materials

Required Experience:

  • At least 7+ years of experience in product/marketing/consulting roles at brands well known for understanding customer needs and delivering market-leading solutions
  • Used to work in international environment with matrix organization with demanding stakeholders on VP+ level
  • Track record as a top leader of a high performing international team
  • Strong understanding of Large Enterprise business space in Core Markets preferred
  • Intellectual curiosity and possess strong analytical and innovative thinking skills – able to easily simplify the complex and headline key information to aid in quick responses and action
  • Successful track record in defining and delivering products to market predicated on customer voice 
  • Deep experience leading qualitative and quantitative research, to understand consumer needs and translating them into product and marketing strategies that have succeeded in the marketplace
  • Process driven individual who has effectively managed and executed complex, multi-layer work streams in a fast-paced matrix organization collaborating across our product, sales, marketing and research teams, as well as external agencies
  • Highly effective communicator and great networker, who interacts with clarity and purpose across all levels of organization
  • Strategic thinker who understands the big picture but can also manage the tactical details
  • Team player who can build strong working relationships and executes as ONE team in a dynamic environment
  • Passion for PayPal and its core values
  • Bachelor’s degree; MBA or MSc a plus

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.



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