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Partner Integrated Marketing Manager in San Francisco - Braintree/Venmo at PayPal

Date Posted: 11/28/2018

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 254 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The Partner Integrated Marketing Manager will support the execution of integrated campaigns across the PayPal product portfolio and be the voice of the global partner audience segment. As part of the Global Brand team, you will play a central role with Product Marketing, Channel Partner teams, Go-To-Market (GTM) and Channel leads to orchestrate end to end marketing strategy and plans for key product and campaign launches. This person has B2B experience across multiple marketing communications disciplines, including channel marketing, and can toggle seamlessly between the importance of the PayPal brand values and our products.

Responsibilities:

  • Support integrated marketing process and facilitate execution of multi-platform multi-country plans along the cohesive customer journey from brand strategy through to merchant messaging and touchpoints
  • Conduct market trend research and data analysis to inform internal briefs to cross-disciplinary marketing teams, ensuring plans champion the partner end customer, leverage the brand promise, and are tied to business objectives
  • Liaise with Global Product Marketing and GTM teams and map merchant customer insights, trends, the PayPal brand insights, audience segmentation and the competitive landscape in planning discussions
  • Key driver in support of the strategic marketing planning process tracking key milestones & deliverables from briefing to creative development, research and reporting cadence
  • Drive key marketing metrics across channels establishing KPIs that align to business objectives and budgets
  • Work with the channel marketing owners and regional integrated marketing teams to best leverage campaigns and ensure consistent end to end customer experience and roll up summary and wrap up reports.

Requirements:

  • Strong strategic/analytical, well-versed in channel, media and brand KPIs/metrics
  • 7+ years B2B marketing experience.
  • Bachelor’s degree required
  • Demonstrated marketing mix strategy experience across brand management, media, multi-touch channels
  • Proven ability to work with product marketing counterparts and grasp product development
  • Experience as Agency Planner or in Marketing with payments or financial services a plus
  • Ability to thrive in a fluid environment.
  • Results-driven
  • Exceptional communicator and influencer, cross-functional leader

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

R0039907

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