Merchant Lifecycle Marketing Manager in Singapore at PayPal

Date Posted: 6/28/2018

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 237 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

This role is responsible for the end-to-end Lifecycle Value Management (LVM) of merchants across APAC. In this role you will implement, develop, execute and optimize the Regional merchant LVM programmes which are common across all 14 markets.

  • Implement, develop & optimise programmes that positively impact key metrics across activation, Adoption, Grow and Churn CRM lifecycle stages.
  • Develop propositions which are compelling, inspirational, and exciting, which educates merchants on the value of PayPal and ultimately increases retention and transactions processed through PayPal.
  • Pioneer new channels and and multi-channel CRM enablement using a Test-Measure-Learn-Iterate framework.
  • Own the Merchant LVM contact strategy, ensuring communications are send in a relevant, timely & consistent manner.
  • Develop regionally initiatives which are aligned against local market objectives
  • Play a pivotal role in all regional merchant-facing communications, ensuring synergies & close collaboration with cross-functional teams (E.G: Content, Web, Product)
  • Use a combination of data, customer-led insights and instinct to identify opportunities to drive improvements in core metrics.  
  • Development and execution of creative, creative and channel plans to deliver outstanding lifecycle programs that deliver results.
  • Working closely with local marketing teams to support their business needs.


  • Business, Commerce or Marketing Degree Qualified
  • 5+ Years’ Experience in CRM or related field
  • Hands-on experience executing multi-channel CRM programmes; email marketing experience a must.
  • Proven track record of implementing and optimizing campaigns that positively impact key metrics.
  • An analytical mind that uses data & insight to identify opportunities, with the ability to turn insight into action
  • Previous experience in managing agencies to produce high quality outputs on time and on budget
  • Strong Process Skills – capable to map and improve business process
  • Strong Planning skills – highly structured, organized, logical and drives towards outcomes
  • Track record in excellence in execution and driving of continuous improvement

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.