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Marketing Strategy Manager in San Jose at PayPal

Date Posted: 3/4/2020

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 305 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal is seeking an experienced marketer to drive customer acquisition strategy for its Business Financing Solutions products including PayPal Business Loan and PayPal Working Capital in the U.S. You will play a central role—working with channel leads (digital display, email, mail, social, telemarketing, etc.) and campaign management to orchestrate end-to-end marketing strategy and plans for key product and campaign launches. You have experience across multiple marketing communications disciplines and can toggle seamlessly between the importance of the PayPal brand values and our product features. Candidates should be well versed in business case development, project management, A/B testing strategy, creative asset development, as well as have a strong understanding of marketing analytics to drive towards data-based decisions.

Responsibilities

  • Create go-to-market strategies for Small Business (SB) and Mid-Market (MM) businesses including segmentation, targeting, channels, creative direction, and metrics.
  • Align stakeholders on plans, including risk, channel managers, sales, legal, compliance, finance, campaign management, SB and MM segment teams.
  • Plan and oversee budget for plans.
  • Build strong relationships with SB and MM teams on cross-sell initiatives.
  • Work with modelers and analytics to create personalization & targeting strategies that best optimize usage of limited inventory impressions for acquisition.
  • Partner with cross-functional teams to optimize experiences throughout the acquisition funnel to increase conversion.
     

Requirements

  • Minimum 5 years of experience in marketing – financial services background is a plus.
  • Bachelor degree required, MBA or equivalent experience preferred.
  • Proven track record of defining, executing & measuring marketing strategies & tactics in digital & direct response channels.
  • Experience developing creative strategy & messaging.
  • Expertise in direct response email marketing, familiarity with ESPs, mobile optimization & overall email best practices.
  • Excellent organizational skills with the ability to manage several priorities simultaneously on tight timelines.
  • A data-based approach to strategy creation & prior experience developing targeted & segmented plans.
  • Strong interpersonal & influencing skills to drive business priorities within the larger organization as well as to work with cross-functional partners to win as one team.
  • Ability to evaluate & optimize the entire customer journey from top of funnel entry points through application, to conversion, and repeat buy.
  • Comfort functioning with ambiguity & ever-changing product/business landscapes, seizing opportunities proactively.
  • Develop and deliver effective internal briefs to cross-disciplinary channel teams, ensuring plans champion the customer, leverage the brand promise, and are tied to business objectives.
  • Love what you do!

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

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