Marketing Manager-SB Early Lifecycle in San Jose at PayPal

Date Posted: 2/7/2018

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 210 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The PayPal Small Business team is looking for a driven, self-motivated, B2B Activation and Early Life Cycle marketing manager. The successful candidate will thrive in a cross-functional organization and can collaborate with various teams to enable Small Businesses through PayPal’s various products and partner platforms.

The candidate will have broad based multi-channel marketing experience (web, digital, email, social, direct mail, telesales, etc.) The role will require a deep level understanding of the product experience and policies that impact new merchant customers and how marketing can improve the early lifecycle experience.

Key KPIs include: 1) Driving incremental activations and engagement from new business account sign ups. 2) Creating and executing successful campaigns (measuring channel performance and ROI) 3) Developing an onboarding experience for product habituation.

Key Responsibilities 

  • End to end responsibility - strategy creation to campaign project management
  • Develop segment and campaign strategies with clear rationale and insights - create meaningful and engaging content, which addresses merchant’s needs.
  • Work collaboratively with other cross functional groups and represent Marketing to create a best in class new small business customer experience.
  • Work with Analytics to develop business cases/projected ROI, test design and channel selection (web, digital, email, direct mail, social) and share marketing improvements made.
  • Manage campaign execution process with cross-functional teams (analytics, brand, legal, campaign ops)
  • Lead creative development and review with internal stakeholders
  • Manage campaign reporting, analysis and post-mortem optimization suggestions to derive actionable insights to improve performance, conversion rates, and lifetime customer value.
  • Create internal launch announcements and provide senior leadership update as appropriate.


  • Proven continuous improvement of performance marketing campaigns
  • History building effective cross-functional working relationships
  • Excellent communication skills
  • Project Management
  • Keen problem-solving abilities
  • Analytical mind-set
  • Able to influence and express fact-based opinions
  • Track record of working with creative teams/agencies
  • 8+ years marketing experience


  • Bachelor’s Degree or equivalent

Travel Percent

  • 15%

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.



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