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Manager, Credit Marketing & Optimization in Timonium at PayPal

Date Posted: 1/13/2021

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 305 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The PayPal Credit Revolve Marketing & Optimization team is responsible for the acquisition and engagement strategy for PayPal’s global credit products which include PayPal Credit and PayPal Branded Credit Products through partners. As part of this team, Marketing Optimization Managers work within the Credit organization and broader PayPal ecosystem to define offer strategy, support growth initiatives and optimize acquisition funnels from presentment through adoption, supporting and creating strategies to effectively grow our Credit products’ adoption and share-of-checkout post-acquisition. This role will partner closely with our Credit Product team, PayPal offers platform team, Marketing Operations as well as several cross functional partner organizations such as Analytics, Credit Risk, Legal & Bank partners to create, implement and optimize a robust A/B testing agenda with regards to how we acquire customers & increase utilization of our products.

Responsibilities:

  • Act as the business-owner for conversion funnel optimization efforts with our partners in Credit Product
  • Partner with Product teams to create the A/B testing agenda for both acquisition and engagement efforts in owned product channels, rapidly iterating on learnings from previous testing 
  • Define reward & offer strategy & testing agenda, working with broader PayPal team to create and support new offer constructs and functionality.
  • Support growth initiatives & evolution of PayPal’s Credit offerings by acting as marketing’s eyes and ears in these workstreams
  • Work with creative agencies and internal partners to create and manage Revolving Credit’s microsites & landing pages within PayPal.com
  • Effectively size & prioritize opportunities, creating business cases & owning the business backlog
  • Adopt an analytical approach to measuring tests as well as identifying new opportunities for optimization.  
  • Create and maintain accurate new account and financial forecasts and budgets including Contra Revenue for consumer incentive programs. 
  • Become an expert in business KPI reporting & fulfillment monitoring to ensure incentive program compliance
  • Partner with Credit Product and Merchant marketing to create & maintain capabilities that lead to increased discoverability, relevancy & value exchange  


Requirements:

  • Minimum of 5+ years experience in Marketing or Product Marketing Management
  • Ability to work with a wide range of functions ranging from Product Owners to Finance & Analytics
  • Significant A/B testing experience & high level of understanding of test design is imperative
  • High proficiency in Analytics and ability to accurately size opportunities & create business cases
  • Previous experience with revolving credit products is preferred
  • Strong understanding of business KPI’s and the ability to drive them.

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

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