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Manager Consumer Acquisition in New York at PayPal

Date Posted: 11/9/2020

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 305 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

Lead App Store strategy and execution driving sign-up lift across all consumer apps for PayPal, Venmo, and Xoom.


  • Shape the App Store strategy, approach and performance optimization to drive sign-up lift across all consumer apps for Venmo, Xoom and PayPal (Core markets e.g. US, UK, DE, FR, etc.).
  • Establish new process and cadence to effectively lead ASO across the company in close partnership with Product, Product Marketing and Marketing stakeholders
  • Increase app ranking, visibility and conversion of App Store and Google Play through continuous testing & optimization. Ensures we have the right measurement methodology
  • Lead the creative development and coordinate localization across all core markets.
  • Operate as part of a high-performance squad embodying agile ways of working
  • Work closely with the paid acquisition team to maximize app traffic and conversion from paid experiments and always-on acquisition.
  • Work closely with the Product and Wallet Segment team on ongoing new releases and major launch moments

About you:

  • Strong understanding of search engine algorithms and updates
  • Experience with analytics & SEO tools, such as AppAnnie, Google Analytics, Adwords, Search Console, ranking tools, SEMRush, etc.
  • Growth driven with entrepreunarial mindset
  • Expertise with ASO, i.e. algorithms, optimization methods, and paid amplification strategies
  • Experience in generating ideas for store experiments, A/B tests conducting experience and validating the reliability of their results
  • Passion for PayPal and its mission
  • Bachelor’s Degree

PayPal Behaviors:

  • Deliver Stand out Results – develops decisive strategies that deliver tangible results
  • Execute Well – focuses the business area on strategic priorities; operates clear, simple systems
  • Compete to Win – identifies consumer and competitor focussed business opportunities
  • Innovate – leads effectively in a dynamic, fast-changing environment; challenges convention
  • Enable and Grow Talent – builds capability and a succession pipeline
  • Lead Completely – contributes to the business leadership agenda; sets business area vision
  • Navigate the Matrix – organizational awareness, engages widely with peers and seniors across PayPal

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at