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Lifecycle Marketing Specialist, Venmo in San Francisco - Braintree/Venmo at PayPal

Date Posted: 5/12/2020

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 305 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

How We Work At Venmo, we’re expanding our payment experience into a social commerce ecosystem for all types of users and businesses. By constantly putting ourselves in customers’ shoes and pushing each other to higher standards, we work hard every day to bring this vision to life. With lots of laughter and a genuine fondness for each other, everything is better when done together, especially since we have fun doing it. We’re proudly committed to creating an inclusive workspace that celebrates diversity, and ensuring everyone at Venmo feels safe, respected, and heard. Situated across three different cities (plus some remote teammates), our vibrant offices come with everything we need to be comfortable and productive. Locally sourced cold brew, catered lunches, and healthy snacks keep us fueled. Lunch & Learns and team events keep us sharp and happy. We’re looking for smart team players who are up for solving exciting challenges with an ambitious group of friends. If this sounds like you, let’s chat.

Lifecycle Marketing Specialist

As the Marketing Specialist, you will help develop and implement initiatives in email, in-app, push, and digital channels to drive business growth and lifelong brand advocates. You will be responsible for responsible for working with multiple stakeholders in executing lifecycle strategies and building out these capabilities with a deep focus on driving profitable user growth and building valuable experiences through every marketing touchpoint within the lifecycle funnel. 

What You'll Do

  • Launch lifecycle marketing campaigns from concept through analysis.
  • Help develop performance marketing strategies to create amazing customer experiences and drive our business.
  • Work with Analytics to develop the right event tagging & reporting implementation for the program.
  • Help manage creative and the creative workflow for lifecycle campaigns in partnership with design, content strategy, and agency partners as needed.  
  • Analyze campaign results and determine actionable next steps for optimizing results and enhancing the user journey.
  • Distill campaign results and takeaways for leadership team.
  • Deploy A/B tests to drive the most effective ROI and incremental lift throughout the entire funnel. 
  • Layer in targeted performance marketing channels, including digital performance and social channels to help drive the lifecycle funnel metrics. 
  • Support in the development of user segmentation to create a dynamic, segment lead lifecycle program.

What We're Looking For

  • 2-4 years of Marketing experience (at least 1 year of lifecycle or performance marketing experience in CRM or paid digital marketing) 
  • Has developed both email and in-app lifecycle programs
  • Has successfully worked cross functionally & building effective working relationships.
  • Previous experience in Fintech and/or App based company preferred 
  • Solid project management skills - ability to lead, develop and provide clear direction, prioritization and planning. 
  • Demonstrated success in an innovative and agile high-growth environment.
  • A strong verbal and written communicator.
  • Highly analytical and comfortable with reporting and analysis of financial metrics.
  • Bachelor and/or equivalent work experience required.  

How To Really Get Our Attention

  • High energy, passionate, and outcomes/results focused.
  • Positive, team player who is motivated by being part of and succeeding as a team.
  • Outstanding at execution.
  • Comfortable with developing strategic approach and then executing against it.

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at



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