Lead, Paid Channel Manager in New York at PayPal

Date Posted: 7/9/2018

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 237 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal is seeking a paid channels analytics manager who can lead multiple workstreams on digital paid channel methodology. This work will involve developing methodologies for global application, conducting custom analysis of a highly visible nature, participating in instrumentation discussions, evaluating marketing technology options for the future, and influencing stakeholders on optimizing budgets. The manager hired will need to balance good measurement practices with simplicity of communicating those methodologies to marketers. The scope of the role is global and will likely also involve some specializing in at least one other brand besides Paypal, such as Venmo, Braintree, Xoom, or one of the recent acquisitions made by PYPL as reported in recent news.

What You Will Do:

  • Partner with global marketers seeking to understand the influence of digital marketing investments on business outcomes and shape optimal investments in these tactics
  • Develop improved measurement methods, involving various combinations of Last Touch, Multi-Touch, Marketing Mix Modeling, and Test-and-Control methodologies into central repeatable frameworks for evaluating ROI
  • Collaborate with marketers, product manager, database engineers, external attribution providers, major media and marketing tech partners in order to gather expertise to solve complex problems
  • Socialize methodologies and analysis. Pitch optimization ideas.
  • Mentor global analysts on tools, methods, and frameworks for solving problems
  • Time expectations: 30% stakeholder management, 40% developing methodology or doing deep dive analysis, 30% coordinating analysis or methodology development conducted by other managers and analysts

What We Absolutely Need:

  • A champion for measurement methodologies who seeks the truth in measuring marketing effectiveness
  • Has experience distilling raw data in analytical insights with code written from scratch
  • Must be able to solve problems with SQL and data visualization package. Excel and PowerPoint do not qualify.
  • Has experience delegating analytics projects to junior analysts and coaching them towards quality project outcomes
  • Has experience with the detailed mechanics of at least one of these methodologies, ideally 2+ : (a) digital marketing attribution, (b) test & control AB testing, (c) marketing mix modeling, (d) digital marketing instrumentation

Nice-to-have Qualities:

  • Can explain last-touch attribution vs multi-touch attribution, you have used or delivered marketing mix model programs, could execute RFM analysis, have evaluated impression frequency distributions or similar analyses
  • Has experience working with CRM marketing, retargeting, list marketing, impression/email personalization
  • Personal experience diagnosing a problem with marketing instrumentation, such as Floodlight tags, UTM parameters, data feeds from external vendors (and possible complications)

Personal Themes We Like To See:

  • Creation. You build new things and your resume shows evidence you are growing yourself into a thought leader
  • Ownership. You see issues without a clear owner as an opportunity to take charge and make these your own
  • Comfort with Ambiguity. You accept it is a fact of life and can make reasonable assumptions and move forward
  • Communication. You either are naturally talented or you show evidence of practiced improvement  

Education & Work Experience Requirements:

  • MBA, Quant MA/MS, Strategy or Operations Consulting, or significant analytics track record required
  • Experience in Ad-Tech (in-house or agency) or consulting are likely a strong plus
  • Evidence of matrixed organization with many participating functional areas is desirable

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

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