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Head of PR & Comms, HK Korea Taiwan in Hong Kong at PayPal

Date Posted: 1/19/2020

Job Snapshot

  • Employee Type:
  • Location:
    Hong Kong
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 286 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

We are looking for an experienced PR Manager to lead the strategy and execution of PayPal’s communications activities for our business units based in Hong Kong, which covers the geographical markets of Hong Kong, Korea and Taiwan (HKT).

This role will be responsible for the strategy and execution of PayPal’s communications activities for our business unit based in Hong Kong, which covers the geographical markets of Hong Kong, Korea and Taiwan (HKT). This person will work closely with the CBT (Cross Border Trade) & Growth Markets communications teams to develop and implement PR plans that help PayPal succeed in HKT, and also be a strong partner to our Country Manager in providing strategic counsel on-the-ground for our daily operations.

This role includes developing an integrated, strategic communications strategy and driving the company’s consumer, corporate and trade media relations activities to reinforce PayPal’s leadership position primarily in the Hong Kong market. This person must have strong, local media relations across earned and owned media, and proven experience in managing issues with the local media. Experience in managing employee communications and handling reputation issues is preferred.

This role will be supported by a local PR agency team (Hong Kong) and will need to demonstrate solid experience in working with PR agencies to deliver results in a cost-effective way.

The successful candidate will be a results-driven and solutions-oriented individual, adept at multi-tasking in a fast-paced environment. This person must be a strong collaborator, and able to drive through the role of communications in a highly disruptive industry.

Key responsibilities will be:

  • Work closely with the CBT & Growth Markets Director of Communications to ensure implementation of a strong local communications plan.
  • Be a strong consultant to the HKT site leaders and other functional leaders for in-market communications needs for HKT.
  • Develop and oversee the implementation of the communications strategy that positions PayPal as a global brand leader in the market.
  • Manage the on-the-ground media relations, issues management, crisis communications, content creation, and corporate and brand storytelling narratives.
  • Establish communications governance and guidelines for country-level programs.
  • Demonstrate strong results in PR output and/or influencer relations.


  • 10 years + of experience in communications including managing external agencies
  • Up-to-date understanding and knowledge of the traditional media and social media landscape in Hong Kong (knowledge of and experience in Korea and Taiwan is an added advantage).
  • Ability to deliver a successful communications program that considers the strategic business priorities of the HKT business unit.
  • Track record in handling sensitive media issues/crisis communications and providing prompt counsel/media responses.
  • Demonstrated ability to work successfully in a highly matrixed, fast-paced environment.
  • Experience in working with a regional and global communications team.
  • Able to achieve alignment and collaboration among individuals and groups with often disparate objectives.
  • Strong media relationships across business, consumer and trade outlets.
  • Strong influencer relations is an added advantage.

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at