Head of Lead Generation, APAC in Singapore at PayPal

Date Posted: 1/31/2018

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 210 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

This role will be responsible for the design, development and execution of the integrated lead and demand generation strategy for PayPal's merchant business. The objective of this role is to generate customer demand and deliver quality leads to support the SMB sales team across APAC in exceeding their revenue goals.

The successful candidate will play an integral role in driving the APAC sales team success. This role will report to the Head of Mid-Market Sales, APAC, and will work closely with senior leaders, internal stakeholders, industry partners, 3rd party agencies to support the Go-to-market strategy for key APAC markets.


Key Responsibilities:

  • Work with key stakeholders to design and execute demand and pipeline generation plans for PayPal
  • Conduct market research and scoping to understand full market potential and provide actionable insights to develop sales strategy
  • Analyse existing customer portfolio to design sales campaign with clearly defined objectives
  • Identify key trends, verticals and opportunity areas for prioritisation
  • Drive sales campaigns and initiatives to generate demand and leads
  • Track, measure and report regularly on progress and KPIs to key stakeholders
  • Engage and manage partners and external vendors when required as part of the overall strategy

Experience and qualifications:

  • 5-10 years of experience in demand generation, lead generation, database marketing, sales campaign management
  • Strong business acumen and understanding of B2B sales process
  • Strategic thinking, analytical and problem-solving skills
  • Strong stakeholder management and relationship building skills
  • APAC market knowledge and experience
  • Experience in eCommerce, technology in a fast pace environment
  • Ability to lead and inspire people to deliver results
  • 3-5 years of experience in social selling and digital marketing

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

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