Head of Global Digital Marketing Srvcs in New York at PayPal

Date Posted: 4/8/2018

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 210 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The Director, Head of Global Digital Marketing Services is a newly created position to help build and scale PayPal’s new Global Marketing Services (GMS) organization. This integral, high profile leadership position will work with key stakeholders across Consumer, Merchant and Credit business lines and the digital marketing teams in the North America, Europe/Middle East/Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) to unify and align on key global optimization initiatives to increase velocity and performance of PayPal’s digital marketing efforts.


Responsibilities:


This person will be tasked with four (4) primary initiatives: 


Strategic Ad Tech Platform Development – Develop a POV and 2-5 year roadmap to guide PayPal into the next generation of paid media.  This POV will include how to best leverage our data for strategic purposes, define what tools and technologies need to be developed/bought to continue to make paid media a strategic asset to PayPal.


In-House Media Buying Capability Development – Develop a POV and 1-3 year roadmap on how to develop a best in class programmatic media buying capability that can scale globally.  This POV will include a perspective on talent, process, and administrative protocols required. 


Ad Tech Platform Migration Planning, Management and Execution.  Lead a team to support the roll out of Google’s DoubleClick, Visual IQ’s Multi-Touch Attribution and other platforms/tools to the regions.  Develop a governance plan on data taxonomy and training content to ensure the tools to ensure mass adoption by regional and country buying teams and agencies. 


Media Investment Leadership & Process Optimization – Manage and execute PayPal’s upfront digital media investment program.  Support regions in optimizing Finance, Legal, Information Security and Privacy approval and Purchase Order processes.


Global Digital Services

  • Outlines vision and roadmap to become best in class for digital marketing against paid, owned and earned channels.
  • Aligns regions against common Ad Tech requirements including ad serving, data management platform.
  • Oversees data taxonomy governance.
  • Drives development and delivery of best practices to regions.
  • Develops and executes media upfront strategy (if applicable) and global vendor negotiation.
  • Drive POV and platform capabilities to improve targeting and match rate across desktop and mobile environments.
  • Scales social marketing capabilities and strategies.
  • Build out of Programmatic Guarantee program with select partners.
  • Knowledge of Owned & Operated inventory monetization.

Requirements:

  • Bachelors degree, or foreign equivalent, in Marketing, Business Administration, or closely related field and ten (10) to fifteen (15) years of experience in the job offered.
  • 5-6 years experience in financial services with focus on Digital Marketing, Social Marketing, Programmatic Digital Media.
  • Experience working on publisher platform a plus.
  • Masters Degree not mandatory, but considered a plus.
  • Highly analytical thinker with experience in quantitative media analysis and incrementally testing.
  • Experience distilling business/marketing requirements/needs for heavily technical stakeholders.
  • Highly effective communicator, who interacts with clarity and purpose, and who has experience interacting at all levels of organization.
  • Process driven individual who has effectively managed and executed complex, multi-layer work streams in a matrix organization.
  • Experience managing up to managers including distilling critical information and ensuring communications are clear and action oriented
  • Inspirational leader, someone who creates a culture of enthusiasm, positivity with a ‘can-do’ attitude.  

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

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