Head of Credit Marketing, UK in London at PayPal

Date Posted: 11/1/2018

Job Snapshot

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Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 254 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

We have an exciting opening for a high performing marketing leader to take our consumer credit business in the UK to the next stage of growth. Our Credit business includes a virtual credit card, merchant installments (e.g. eBay, Apple, Dyson), deferred payments (Pay After Delivery) and developing value propositions for future product launches. The role will work cross-functionally with the Global Credit team, UK/Global marketing teams, Consumer Segment team to define the marketing strategy, target audiences, develop the comms positioning, contact strategy and deploy multi-channel campaigns.

What does Success Look Like?  

  • Drive growth in the number of credit customers & credit funded transactions, whilst growing product NPS, credit and merchant penetration, and broader PayPal brand and commercial metrics.
  • Develop credit segmentation & targeting, manage the overall marketing contact strategy and deliver multi-channel marketing programs across owned, earned, shared & paid channels.
  • Define the marketing strategy to achieve acquisition account and transaction targets plus the existing customer re-use transaction targets, and execute against this with support from a Marketing Executive.
  • Understand and make recommendations on consumer experience and value proposition working closely with the UK Credit, Product and CS Teams and the broader UK Marketing Team.
  • Support the Credit business in driving new merchant integrations and optimising existing merchant presentment and marketing to maximise the installment channel
  • Deliver analysis on campaigns performance and ROI and use findings in the development of future activity.
  • Manage legal, accounting and financial compliance for all programs.
  • Play a broader role in the UK Marketing team, contributing to best practice and team development.
  • Incorporate mobile, social & PR into marketing plans where appropriate to amplify share of voice and marketing impact.
  • Lead the marketing workstream for strategic growth projects relating to new channel and product developments.
  • Manage a team or 1 to 2 marketing managers/execs
  • Support additional projects as required to drive growth from our merchant and consumer base.

About You:

  • 10+ years experience gained in a position such as Head of Marketing, Senior Marketing Manager, Agency Planner, Account Director, Marketing Planning, Senior Campaign Manager or similar.
  • Experience in marketing strategy, campaign management, agency management, budget / commercial management, presentation skills, team / stakeholder management.
  • Experience in B2C financial services e.g. retail finance, credit cards, payments, crowd or person to person lending/funding. (preferred)
  • Experience in managing partner marketing relationships and initiatives with major retailers and merchants, and working in a regulated credit environment. (preferred)
  • Bachelor's degree or equivalent qualification

You might also have:

  • Results oriented; customer focused; creative flair and commercially minded, analytically savvy; team player; strong communicator/influencer; strong project management skills; a self-starter - proactive and adaptable work-style; able to get results in a fast-moving environment.
  • Strong proposition development and copy writing skills.
  • Experience in developing business cases and pitching for additional resources.
  • Solid client management and relationship building skills (merchant facing).
  • A desire to continually improve the way of doing things and experiment with new solutions.
  • Stakeholder management in a complex matrix organisation.
  • A genuine belief in the power of credit to deliver benefits for both consumers and merchants.

What we offer:

  • Future career opportunities with international exposure via PayPal’s network of global locations.
  • A supportive and diverse environment that allows our employees to thrive and learn.
  • A socially innovative company that helps communities worldwide through charitable giving or donation of time (i.e. habitat for Life volunteering).
  • A green, sustainable working environment.
  • An opportunity to be a part of a community that has just been voted one of the Best Workplaces in Europe.

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.



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