Head of Consumer Marketing in Shanghai at PayPal

Date Posted: 4/11/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Shanghai
  • Job Type:
    Channel Marketing
  • Experience:
    Not Specified
  • Date Posted:
    4/11/2018
  • Job ID:
    R0030383

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 210 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

• Oversee the overall marketing initiatives for the import buying business and work closely with internal function teams, agencies and external partners to develop, harmonize and execute the marketing initiatives in China. The marketing manager has the task of defining marketing strategies, allocating budgets, planning and executing the marketing programs and evaluating and improving the result of the marketing initiatives.

Key Responsibilities:

  • Oversee the overall marketing initiatives for the import buying business and work closely with internal function teams, agencies and external partners to develop, harmonize and execute the marketing initiatives in China. The marketing manager has the task of defining marketing strategies, allocating budgets, planning and executing the marketing programs and evaluating and improving the result of the marketing initiatives.
  • Paid Search:  You will be responsible for proposing campaigns with different groups of search key words on the main search engines and keep monitoring and optimizing the performance of the key words, ads wordings and corresponding landing page contents.
  • eDM campaign: You will be responsible for cooperation with companies or organizations with potential  eBay sellers. You will plan the eDM campaigns by defining target user profile, drafting customized contents and incentives and monitor performance.
  • WOM and affiliates: You will be planning acquiring eBay sellers thru diversified internet channels, including but not limited to vertical sites, cross-border trading sites, blogs, communities, etc. You need to think creatively and meanwhile embed eBay cross-border trading ideas and contents in the acquisition channel.
  • Visitor to User to seller conversion: You need to keep on monitoring and optimizing the result of online seller acquisition and conversion by analyzing the creative qualities, content and incentive effects and process efficiencies.
  • You need to work closely with 3rd party vendor to ensure the execution of the online marketing initiatives.
  • This role reports to Import buying team leader

Requirement

  • Bachelor degree, MBA is preferred.
  • 10+ years of marketing experience with proven track of records of success in an online environment
  • Experienced in selecting and managing  agencies
  • Strong logic thinking and analytical skills; proactive problem solver; creative and innovative
  • Self-starter, results-oriented and detail-oriented
  • Strong communication and people skills, and can work well with cross-functional orgs
  • Ability to work under pressure to meet aggressive deadlines and targets

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

R0030383

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