GTM Marketing Manager - Braintree in San Francisco - Braintree/Venmo at PayPal

Date Posted: 5/31/2018

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 237 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

Over the last year, the Braintree Marketing Team has grown significantly and has had the privilege of shaping and telling the Braintree story to next generation businesses all around the world.

The marketing manager will be responsible for supporting our lead generation and lifecycle efforts through funnel management, campaign optimization, and by partnering with our sales and accounts teams.

We are looking for someone with 5+ years experience in a fast-paced environment to support our go to market team. The ideal candidate is analytical, action-oriented, an excellent communicator, comfortable with a test and learn atmosphere, and willing to wear multiple hats.

Responsibilities

Lead generation (50%)

  • Manage the data capture process and the overall growth of our prospect database

  • Build reports based on our marketing and sales funnel and be able to provide insights and recommendations to improve conversion

  • Assist in the go to market planning of new marketing technologies


Sales Partnership (40%)

  • Work collaboratively with sales and obtain feedback on marketing campaigns

  • Develop and test new messaging and offerings in collaboration with sales

  • Help build a partnership model with other companies to improve our sales pipeline


Lifecycle (10%)

  • Collaborate with accounts, data, and sales to understand merchant needs by segment

  • Assist in developing materials for various lifecycle campaigns

  • Assist in executing campaigns, collecting feedback, and optimizing


Skills required:

  • 5+ years of marketing or analytics experience

  • Highly analytical: able to form insights and optimization plans based on quantitative data

  • Effective collaboration across sales, marketing, and technology teams is essential

  • Proficiency in Excel: able to do analysis in excel including data clean up, vlookups, and and pivot tables

  • Exceptional communication skills

  • Experience in lead generation programs and process is ideal

  • Understanding of marketing and sales funnels is ideal

  • Experience with Salesforce is ideal


We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

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