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Global Brand Messaging Specialist - B2B in San Jose at PayPal

Date Posted: 1/30/2019

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 267 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

Our Global Brand Marketing team is on the hunt for a B2B Messaging Specialist. The right person for the job will be a strategic story teller who takes a creative approach to simplifying an overly complex category. You are endlessly curious and hungry for the answers that will help you write compelling, make-your-head-nod copy. If you’re looking for a fast-paced, collaborative opportunity to learn and help shape the way we approach global messaging and brand marketing, you just might be the right fit. 


The B2B Messaging Specialist is highly involved in the complete marketing process, from value proposition and positioning to messaging, external communications and understanding the competition. You will help connect the dots between our products through strategic messaging briefs that inspire brilliant work from our global marketing teams. You’ll be expected to be a doer as well as a thinker, who is deeply rooted in the products but can elevate beyond the nitty-gritty to tell a compelling customer champion story. You will push PayPal beyond the expected and have the opportunity to help define the FinTech category for the next generation of customers. 

What You’ll Do at PayPal:

  • Collaborate across functions to develop and execute positioning and messaging strategies that bring product and customer experiences to life. 
  • Develop messaging and content across global marketing channels and touch points.
  • Build knowledge base around competitive landscape to help ensure we’ve always got an eye on what’s next and are creating truly differentiated content.  
  • Support development of global go-to-market planning and brief internal clients on messaging guidance and strategic frameworks. 
  • Ensure all messaging delivers clear customer benefits, is of the highest quality, and conveys the PayPal brand voice and personality.
  • Write creative and messaging briefs, engage and collaborate with internal stakeholders to develop content with global reach and visibility.
  • Be accountable for meeting tight deadlines, with ability to react to immediate company and project needs. 
  • Apply great attention to detail with top-notch presentation, written and verbal communications skills. 

What Will Make You Successful:

  • 3+ years of relevant advertising, marketing or product marketing related experience.
  • Writing chops. The ability to take complex features and make them simple, clear, and human through your writing. 
  • A customer-first mindset. The ability to put yourself in users’ shoes to ensure we live our brand purpose and exude our brand personality through all of our touch points.
  • A working awareness of existing and future content formats. You don’t need a crystal ball -- just a thirst for knowledge when it comes to innovation, evolution, emerging trends, and new developments.
  • A desire to roll your sleeves up and be the merchant and partner product expert on the brand team.
  • A scrappy ability to drive action and strong outcomes. This is a large organization and you will sit in a global shared service team where resourcefulness is appreciated. 
  • A desire to wear many different hats. We are a small but growing team, so you’ll need to be prepared to step out of your defined role from time to time. 
  • A sense of humor. We operate much like an agency model. We work hard but don’t take ourselves too seriously. 

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.



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