Director, Customer Lifecycle Analytics in Singapore at PayPal

Date Posted: 2/12/2018

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 210 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal is seeking a business-savvy and action-oriented strategic leader to join its Marketing Analytics team as Director of Customer Lifecycle analytics. In this role, you will be responsible for managing a global team of analysts to provide analytic insights and recommendations to enable the application of best practices in product and marketing customer lifecycle management. Additionally, you will manage a team of analysts focused on APAC Marketing analytics. You will be responsible to provide exceptional analytical insights that form the basis of a global lifecycle framework and GTM strategy delivering the right message to the right customer at the right time. This includes collaborating with Data Scientists to develop globally scalable models to drive recommendations, offers, content, and channel decisions.

This rare opportunity for a stellar analytics leader involves creative freedom in generating insights, stakeholder management across multiple global teams and direct influence on our roadmap. This highly visible role will make a significant contribution to the growth of our global business.

What you will do:

  • Manage a team of global analysts to identify growth drivers and increase customer lifetime value
  • Analyze historical data to identify significant trends / drivers and provide insights and recommendations on consumer life cycle and engagement
  • Ruthlessly prioritize analytical deep-dives, design and execute experiments, perform research, and build financial models to identify, evaluate and execute opportunities
  • Act as a strategic thought partner to senior executives by developing and communicating a deep understanding of the consumer journey
  • Present recommendations to senior-level executives and measure effectiveness of recommendations by monitoring their impact
  • Manage multiple analytical projects at a time in a fast-paced, results-oriented environment

Who we are looking for:

  • You are a strategic thought leader with exceptional analytical and problem-solving capabilities, not a data monkey
  • You have a passion for problem-solving and the hunger to constantly ask “why?”
  • You are creative, love ambiguity and thrive by driving financial results and improving customer experiences
  • You have high energy, excellent communication skills and strong executive presence
  • You have strong business judgment and the ability to take ambiguous business problems and solve them in a structured, hypothesis-driven, data-supported way

 Technical requirements:

  • 15+ years of experience in CRM analytics, including multivariate testing, multi-channel direct messaging, and post-campaign analysis
  • 10+ years of work experience with significant exposure to one or more approaches such as Random Forest, Neural Networks, Support Vector Machines, Gradient Boosting, Bayesian Networks, Deep Learning
  • Hands-on experience in one or more of the following areas:  CRM/marketing automation platforms and marketing transformation projects, multi-channel marketing, customer segmentation, lifecycle /funnel analytics, LTV analysis, predictive modeling
  • Significant experience analyzing complex, multi-dimensional data sets using SQL, SAS, R and/or Python
  • Deep knowledge of statistics (e.g., multivariate statistics, regression modelling, predictive modeling, controlled test design, time-series modeling) a required

Education & Work Experience Requirements:

  • MBA or quantitative PhD/MS degree from a top-tier institution is required
  • Experience in end-to-end lifecycle analytics or a top-tier strategy consulting (BCG, Bain, McKinsey) is a strong plus
  • Significant work experience gained in related fields such as marketing analytics, product management, finance, management consulting, or within a technology organization is required

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

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