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Director, Content & Social in San Jose at PayPal

Date Posted: 9/11/2020

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 305 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

As PayPal’s Director of Content & Social Manager, you will be responsible for the strategy and execution of PayPal’s always on content programs, and integration of content into our brand, partner and product campaigns. This role sits as an intersection of all parts of the business: comms, sales, product and customer support.

In this role you will be developing content, social and editorial strategies linked to key cultural calendar moments and urgent news cycle conversations across our core markets that deliver on our customer needs while making incremental impact on our brand and business metrics. You and your team will create compelling and engaging content that inspires, recognizes our company values, grows our community and delivers growth to the business. You’ll bring a data and insights led approach to move hearts and minds while demonstrating PayPal’s unique role in the world. The right person for this role will have a strong background in developing creatively led brand marketing campaigns globally, a deep understanding of cultural landscape in developing content that sparks conversation, as well as, a unique passion for problem solving and collaborating within a highly matrixed organization.

Key Responsibilities  

  • Lead the development of PayPal’s global content strategy and best in class social campaigns, delivering creative and culturally impactful content that supports our product, partner and brand ambitions 

  • Develop and manage the execution of our content engine with internal and external creative and media teams  

  • Publish and execute the social strategy, with a view to developing a team of community managers in the future 

  • Establish clear KPIs and ensure impactful testing and measurement in place 

  • Partner with cross functional marketing, Insights, Analytics, Communications and channel expert teams to ensure all initiatives are grounded in a solid base of community understanding and structured to deliver regular data-driven results 

  • A champion of the PayPal brand and community making sure that our editorial agenda is protected and promoted 

  • An expert in understanding what works for PayPal consumers and its community, making sure that the content we develop has the greatest impact and resonance 

  • Analysis of cultural, community, media and market trends to inform strategic and creative development for content 

  • Support approach for moderation working with our external agencies and CS teams, reinforcing tonal guidelines, response framework and measurement 

Qualifications  

  • 8+ years consumer advertising and marketing experience with experience in content & social marketing, with at least 4+ years of global scope (working across NA and Europe)  

  • An experienced PayPal customer who understands the value it plays in customers lives 

  • Experience running high profile content & social presences, preferably on client side 

  • Accomplished and contemporary media planning and communication expert – with proven track record executing in cross functional team environments 

  • Experience and literacy in content analytics, proving the impact of content across the business 

  • Experience collaborating within dynamic and matrixed organizations 

  • Proven strategic experience designing and delivering impactful marketing solutions 

  • Experience people management - building, inspiring, and leading productive teams 

  • Thrive in a self-starter, fast-paced and changing environment 

  • Proven creative sense and highly influential  

  • Experience presenting to senior leadership and excellent presenting skills 

  • Experience with crisis management and crisis response 

  • Experience building great working models with creative, content and media agencies/platforms.  


We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

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