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Director, Consumer Marketing - REM in Singapore at PayPal

Date Posted: 2/18/2020

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 286 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The Director of Consumer Marketing is responsible for step changing the way we acquire and engage with consumers across PayPal’s rapidly emerging growth markets: India, Brazil, Japan and Mexico. The ideal candidate will be equal parts leader, strategist, creative, communicator, and analyst with a demonstrated track record of driving trans-formative growth across key customer life stages, particularly acquisition and engagement metrics.

Key Areas of Responsibilities

  • Lead the development of the Strategic Marketing Plan for the consumer business across PayPal’s rapidly emerging growth markets: India, Brazil, Japan and Mexico, to align investment and allocation of resources with the best opportunities for growth
  • Drive an insight led, customer first approach to the development of Consumer acquisition strategies across owned, earned and paid channels in collaboration with the country marketing teams
  • Partner with the country marketing leadership and their teams to execute marketing programs across all stages of the customer funnel.
  • Deliver outstanding work that delights, engages and wins the hearts and minds of customers while delivering on commercial targets
  • Partner with the BU and Finance and Analytics to define the customer metrics by which the International Markets will define future success
  • Support the Merchant Services team to deliver on sales targets through Trade Marketing, Merchant Partnerships and Thought Leadership to inspire and engage prospective customers
  • Effectively build codependent partnerships with the country marketing team and play a thought leadership role in driving marketing best practice with the regional and global marketing communities
  • Play a thought leadership role on the International Marketing Leadership Team in setting the strategic direction and priorities of the International Markets portfolio while providing strong figurehead leadership qualities across the broader business.
  • Manage, mentor and inspire the International Marketing Team to achieve their goals, to contribute to the business and to develop, learn and grow while they build a successful marketing career at PayPal.
  • Lead and Manage a team of four Country Marketing Leaders
  • Immerse in the dynamics and teams of all countries with regular travel
  • Help define how we achieve localization in a scalable way for the Australian Market Archetype

Experience and Skills (the what)

  • 15+ years marketing experience
  • Degree qualified in Business, Commerce and/or Marketing (preferred not mandatory)
  • Highly analytical, commercially oriented and motivated by business impact
  • Strategic vision that is seamlessly transitioned into an executional plan
  • Highly structured, with strong planning and organizing skills. Strong prioritization skills
  • Outstanding written and verbal communication skills
  • Experience in driving organizational change management programs
  • Seasoned people leader and manager
  • Experience in working in a global matrixed environment
  • Can work in a fast paced, dynamic environment, high change agility
  • Motivated by enabling others’ success and experience in business partnering

Qualities and Behaviors (the how)

  • Naturally curious about cultural and political events
  • Outcomes/results focused, proactive, can think ahead and work under pressure
  • Ability to manage ambiguity and constant change in a patient and mature manner
  • Interest in technology and innovation, a desire to be a part of an exciting disruptive industry
  • Can do attitude, enjoys getting their hands dirty and working with cross-functional teams
  • Enthusiastic and passionate team player, motivated by being part of, and succeeding as a team
  • A great collaborator motivated by partnering and elevating the success of others
  • Motivated by driving improvement and making a difference

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at