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Director, Consumer Integrated Marketing in San Jose at PayPal

Date Posted: 11/21/2018

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 254 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The Global Consumer Integrated Marketing Director will develop strategy and drive execution and collaboration across markets of integrated campaigns across the PayPal product portfolio and be the voice of the global Consumer audience segment while driving breakthrough creative. As part of the Global Brand team, you will lead in a central role with Product Marketing, GTM and Channel partners to orchestrate end to end marketing strategy and plans for key product and campaign launches. You will be equal parts analytical and creatively-driven. This leader will play an integral role for key product announcement and launches and has experience across multiple marketing communications disciplines to toggle seamlessly between the importance of the PayPal brand and our product features.

Responsibilities:

  • Lead integrated marketing process and guide execution of multi-platform, multi-country plans, ensure a cohesive Consumer customer journey from brand strategy through to customer messaging and touchpoints
  • Develop and deliver effective internal briefs to cross-disciplinary marketing teams, ensuring plans champion the customer, leverage the brand promise, and are tied to business objectives
  • Serve as the primary marketing liaison to Global Product Marketing and GTM teams and provide in-depth consumer insights, trends, the PayPal brand insights, audience segmentation and the competitive landscape in planning discussions
  • Grasp business and competitive landscape to drive development of marketing KPIs and give guidance by channel
  • Lead agencies in the development of campaigns in support of launches that drive behavioral change for the PayPal brand
  • Oversee the strategic marketing planning process mapped to product roadmap, incorporating key milestones from briefing to creative development, research and reporting cadence
  • Establish key performance metrics across channels that align to business objectives and budgets
  • Work with the channel marketing owners and regional integrated marketing teams to best leverage campaigns and ensure consistent end to end customer experience 
  • Work with the brand and creative services teams to give input on positioning, messaging, and evaluate creative for global campaign work
     

Requirements:

  • 10+ years marketing experience, strong consumer tech experience required
  • Demonstrated broad marketing mix strategy experience across brand management, media, multi-touch channels
  • Proven track record of successful product and campaign launches strategic/analytical, well-versed in channel, media and brand KPIs/metrics
  • Success in integration with product marketing counterparts for deep integration with product positioning, value proposition, messaging and understanding of business objectives for features and products
  • Strong agency management experience
  • Ability to thrive in a fluid environment. Results-driven
  • Exceptional communicator and influencer, cross-functional leader
  • Bachelor’s degree required

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

R0039494

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