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Director, Consumer Credit Acquisition in Timonium at PayPal

Date Posted: 1/10/2019

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 254 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The Director, Consumer Acquisition is responsible for owning the end-to-end process of acquiring customers for PayPal Credit. The individual in this role will be drive all activities related to customer acquisition and will obsess about driving traffic and converting it into new credit accounts. The individual will define and execute a PayPal Credit Acquisition strategy to maximize new customers, new customer TPV, and profitability across PayPal Credit’s Consumer Portfolio (PayPal Credit, PayPal 2% Cashback Mastercard and PayPal Extras Mastercard).

Key responsibilities:

  • Directly lead a team of 5 and drive the engagement with the Consumer Marketing Group.  This leader will inspire these teams to the highest levels of performance.  Lead and inspire a cross-functional team – including agency partners, creative resources, and others – to rally around a common purpose and achieve greatness together.
  • Develop segmentation strategies and targeting capabilities that offer the right product to the right prospect in the right context
  • Drive demand with both existing PP customers and Pure Prospects through compelling offers, messaging and creative
  • Maximize conversion of all traffic generated through constant optimization of conversion funnels. Work with Product Development to monitor and optimize digital funnel performance and align on product features.
  • Develop and execute a channel strategy that generates greatest number of new customers, highest total TPV, and maximum profit through new and existing channels (e.g., SEM, Paid Social, Display, Email, Onsite, PP X-Sell)
  • Develop a robust testing agenda to ensure continued evolution of our marketing programs and offers.
  • Work seamlessly with Consumer Marketing to develop a paid media strategy and to execute against that strategy, leveraging synergies wherever possible
  • Partner with Credit Risk and Product to develop features and capabilities to improve acquisition results.
  • Ensure that key acquisition KPIs are realistically set and attained.  Work with Finance and Analytics to define and measure success
  • Prioritize initiatives and communicate impact of efforts to PayPal executives.  He/she will also be responsible for managing the team’s operational expenses and work with analytics to measure impact of programs.
  • Build relationships and organizational awareness to effect results by influencing at the executive level through appropriate formal and informal organization channels
  • Successfully  cultivate relationships and leveraging the resources of the NA PayPal Business Unit

Leadership Qualities:

  • Drive for Results:  build a strong and capable organization to deliver on commitments, do more with less and ruthlessly prioritize
  • Strategic Agility:  drive long term planning to deliver results tied to business partner goals and end user needs
  • Communicate Effectively:  communicate early and often, deliver the most important messages without getting lost in the details
  • Relationship Building:  Effective lateral or cross-boundary (peer) relationships and externally
  • People Leadership:  Building and motivating a team.
  • Customer Champion.  Relentless focus on the customer and meeting customer need.  Must implicitly understand what is necessary to create value for consumers

Job Requirements:

  • A leading expert with 15+ years' digital marketing and consumer acquisition experience at top companies in payments or ecommerce.  Experience should span digital acquisition marketing, paid media, product development, design thinking and segment management. 
  • Track record of developing clear measurable strategies and driving meaningful incremental results. Adept in building business cases, setting clear pre-program expectations, tracking performance and reporting on ROI. 
  • Proven ability to develop and oversee growth strategy and execution; proven ability to deliver against aggressive goals. 
  • Demonstrated customer orientation in his/her approach to both strategy and execution.  Must implicitly understand what is necessary to create value for consumers.
  • Candidate must have experience developing budgets, forecasts and business cases. Be able to sell in plans and campaign analysis – including learnings, ROI, etc. 
  • Proven ability to launch new channels and optimize existing channels.
  • Understanding of financial products. Consumer Credit experience is a plus.
  • Excellent business judgement and maturity.   Knows and does what is best for the business
  • Comfort with ambiguity and constant change. Masterful ability to juggle and prioritize   
  • Proactive self-starter that anticipates needs and is highly accountable
  • Forceful, willful and totally committed to action
  • Team Player.  Committed to joint success of all teammates
  • Experience and comfort working with senior executives 
  • Bachelor’s degree required.  MBA preferred
  • Sense of humor a plus

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

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