Director, Consumer Business - Canada in Toronto at PayPal

Date Posted: 5/29/2018

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 237 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

This role is responsible for the overall Consumer Business in Canada and reports to the President, PayPal Canada. 

The Director, Consumer Business will be located in Toronto Canada. A key role on the Canadian leadership team, this important role will be responsible for developing Consumer Marketing, Pricing, Product Strategy, P2P and other consumer initiatives in Canada with the ultimate aim of providing the best possible experience for customers and driving effective consumer acquisition, activation and retention activities.


Job Responsibilities:


  • Lead an existing team of Consumer Marketers (team of 5), coordinate with local and global Product Marketing Managers, Pricing Strategists, P2P Specialists and Business Analysts to build on one of the strongest consumer value propositions in Canada
  • Identify key roles to fill out the Consumer team and hire rock stars to fill those roles
  • Understand the drivers of, and develop the annual consumer marketing plan to meet, acquisition, activation and retention metrics across all channels including Performance Marketing (digital display, SEM), CRM, Social and PR Channels, Sponsorships and some mid funnel tactics
  • Understand the drivers of, and develop the overall Consumer value proposition for PayPal Canada, including a strong understanding of the competitive landscape, pricing strategies and P2P marketplace
  • Own the product customer experience from end to end in Canada, including strategic product input, product marketing review, adaptation and localization, and GTM strategies
  • Outstanding people leadership capability and experience (10+ years), with ability to lead confidently through cultural and organizational change
  • Build and foster great relationships within the overall Canadian, Regional and Global teams, and partner to deliver localized marketing programs
  • Ensure the adoption and implementation of marketing measurement best practices including measuring and applying regional incrementality factors
  • Partner with the marketing operations and analytics teams to measure and report on marketing ROI and impact to Canadian business
  • Create supporting content and leverage merchant relationships to drive customer engagement
  • Work closely with Head of Business Marketing to ensure alignment across customer experience, goals and activity
  • Support Sales Teams to provide consumer marketing plans aiding in regional sales objectives
  • Own the regional web channel and optimize for Activation (SEO)
  • Execution of brand strategies, value proposition and key messaging for all PayPal regional consumer products
  • Consumer research and market intelligence
  • Drive integration through fostering cooperative relations with internal teams & external partners
  • Participate in cross-organization teams and initiatives
  • Effectively manage Marketing vendors and agency relationships
  • Strong understanding of consumer trends and attitudes to their money and finances
  • Be a passionate voice of the customer in the Canadian business


Minimum Education/Requirements:


  • Minimum 5 years’ experience owning an overall Consumer Product/Strategy following a minimum of 10 years in Marketing, preferably in financial services, tech or e-commerce
  • Superb people leadership skills, high EQ, with ability to champion cultural and organizational change
  • 10+ years’ team leadership experience
  • Experience leading and developing end-to-end integrated campaigns and programs (direct, digital, social, and mass media)
  • Strong business & financial acumen with advanced analytical experience
  • Demonstrated ability to build relationships and collaborate effectively with internal and external stakeholders
  • Experience with building business plans and P & L management
  • Experience in developing data-driven direct, digital & mass campaigns that deliver tangible results
  • Experience working with and managing agency partners including contract management
  • Superior communication skills in addition to well-developed presentation abilities
  • Demonstrated ability to contribute to strategic business development opportunities
  • Thrives in an environment of continuous change and complexity - can drive quality insights and deliver high impact projects
  • Some international travel required

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

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