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Digital Marketing Manager in Wilmington at PayPal

Date Posted: 11/27/2020

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 305 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The Marketing Manager, Digital Media will own our in-house Paid Search (Brand/Non-Brand) and Digital Paid Media (Social, Display, Affiliates) programs, driving acquisitions in support of our small business lending products. This position reports to the Director of Channel Optimization and is accountable for the planning, executing, optimizing and results that come from owning these channels across our portfolio of small business lending products.

Marketing Manager, Digital Media

PayPal Global Merchant Lending – Conshohocken, PA or Wilmington, DE

Position Description

The Marketing Manager, Digital Media will own our in-house Paid Search (Brand/Non-Brand) and Digital Paid Media (Social, Display, Affiliates) programs, driving acquisitions in support of our small business lending products.  This position reports to the Director of Channel Optimization and is accountable for the planning, executing, optimizing and results that come from owning these channels across our portfolio of small business lending products.

What will make you successful in this role?

The impactful owner of these channels possesses impeccable written and verbal communications skills, speaking to the results and conveying the stories behind the wins and losses.  Further, this person must be organized, paying attention to the most minute of details as levers are pulled and buttons are pushed in the channel-management process.  Further, this person must be an analytical thinker, relying on the numbers to steer the ship through both creative and media optimizations.

Key Responsibilities:

  • Further evolve acquisitions-based Digital Marketing program. Own the strategies that produce scaled and profitable results across Google/Bing Paid Search, Facebook, YouTube, Display, Instagram, Pinterest, LinkedIn and our Affiliate program.  
  • Own the end-to-end roadmaps for each channel.  This is inclusive of tactical and creative agendas, budget justification and forecasted results.
  • Develop the creative testing matrix.  This includes testing into new ad copy, CTA’s, imagery and video, as well as landing pages and customer paths to acquisitions, and partnering with Analytics to ensure all tests are designed to reach statistical significance with unquestionable results.
  • Expertly navigate Google Ads, the Facebook API and the interfaces of our other digital media partners.   Build, optimize and maintain all campaigns and experiments across media partner API’s resulting in CPA’s that box to the forecast.
  • Partner with Analytics to drive the targeting and segmentation strategy across your channels.  Build a robust evergreen testing agenda providing learnings against targeted audiences and their distinct performances specific to creatives and channels.
  • Own the metrics and KPI’s. Work with Analytics to define what is measured along the acquisitions waterfall, from impression to back-end conversion, for every campaign you own, using this arsenal of data to both optimize performance and present the campaign performance story, the “so what”, to the broader team.
  • Vendor management.  Own the relationships with Google, Facebook and the rest of your media partners, collaborating with them to brainstorm, strategize and optimize across campaigns.

Qualifications & background:

  • Undergraduate degree required, concentration in marketing preferred
  • 5+ years managing acquisitions-based/direct-response Paid Digital Media programs for financial institutions (business lending/credit cards), insurance providers and/or established retailers
  • 3+ years managing outside agencies and vendors
  • Annual budget accountability in excess of $1MM
  • Better understanding of the metrics and KPI’s that define success in your space than your Analytics counterparts
  • “Ownership” mentality and pride of work
  • Strong deck development and presentation skills
  • Proven to be the source for industry insights among peers and leadership team
  • Outrageous attention to detail
  • Google Ads Certified

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

R0062062