Digital Marketing Ad Ops Manager, APAC in Singapore at PayPal

Date Posted: 7/19/2018

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 237 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

This position will be responsible for planning and execution of our APAC Ad Operations strategy. Responsible for all aspects of Ad operations, working alongside the regional & global digital marketing teams to implement the APAC Ad Tech Strategy. The Digital Marketing Ad Ops manager will be the key point of contact for marketing teams and media agencies across APAC.

Key Responsibilities

  • Effective Vendor management of relation with contracted partners (Google Asia & iProspect) in ensuring delivery SLA timelines & quality are met.
  • Responsible for the roll out and adoption of Ad Technologies including Google’s DoubleClick,  Google Analytics 360, Visual IQ’s Multi-Touch Attribution and other platforms/tools to the APAC Market.
  • Key escalation point of contact to resolve partners challenges without compromising the relationship with the partner and internal stakeholders.
  • Partners with the regional stakeholders to consolidate, prioritize and share requirements to the Global Digital teams, influencing the rollout strategy for APAC. 
  • First point of contact for APAC stakeholders with Ad Operation / Tech related questions around GA360, DoubleClick and other tracking and tags troubleshooting support.
  • Ensures campaign taxonomy, governance & best practices are implemented, adopted and consistently applied.
  • Maintain necessary technical knowledge to understand full campaign delivery process, enabling accurate and proficient creative QA, trafficking and troubleshooting of all campaigns (audio, video and display including mobile), while also driving operational excellence through constant review and improvement of processes and platforms.
  • Partner with marketing teams to help fully understand and collaborate to ensure campaign deliverables are met and we are fully maximizing the potential from our ad server technology.
  • Accountable to ensure ad server partners cost & budgets forecasted are met, with a constant review that partners pricing remains competitive and financially viable.

Key Skills and Experience

  • Minimum 7 years of Marketing experience, of which at least 4 years should be in Digital Campaign operations across cross-functional teams for multi-channel digital marketing campaigns
  • Industry experience with ad servers - trafficking and managing campaigns within these
  • A track record of working with 3rd party ad-servers including experience using products such as GA360, DoubleClick, Adjust and Mediaplex. Technically experienced in the configuration and usage of these tools and acts as the POC for paid media initiatives.
  • Experience with Tag Management systems such as Ensighten.
  • Data literate and understand data collection, identify mapping and privacy competencies.
  • Understanding of third party search technologies such as Marin and DoubleClick Search, DoubleClick Bid Manager.
  • Prior experience with setting up governance around campaign taxonomy, naming standards would be an advantage.
  • Knowledge of programmatic landscape, DSPs, SSPs, DMPs
  • Knowledge of mobile and social media adserving platforms
  • Multi-cultural perspective, strong interpersonal skills and ability to handle multiple projects simultaneously
  • Strong problem solving, organization and attention to details. Strong analytical skills and care about quality of work.
  • Excellent process flow management capabilities
  • Fluent spoken and written abilities in English; Chinese skills are a plus.
  • Business / Commerce/Marketing Degree Qualified (preferred but not mandatory)
  • Outstanding planning and organizing skills

Qualities of the person we are after

  • High energy, passionate, and very outcomes /results focused
  • Outstanding communicator
  • Patient and mature  - can manage ambiguity and constant change
  • Interest in technology, innovation and a desire to be a part of an exciting disruptive industry
  • Can-do attitude and enjoys getting their hands dirty and working with cross-functional teams
  • Positive, team player who is motivated by being part of, and succeeding as a team
  • Proactive, can think ahead and can work under pressure
  • Motivated by driving improvement and making a difference
  • Ability to maintain confidences and confidentiality is essential in this role
  • Has a sense of humour and can deal with challenging situations in a positive way

What Personal Success will look like in this role

  • Delivers stand out results – consistently delivers agreed commitments. Clarifies the brief and goes the extra mile. Energetic and quick thinking. Balances enthusiasm with a realistic view of what can be achieved.
  • Executes well – works smart. Is efficient and organized. Can flag and come up with ideas to remove inhibitors and barriers
  • Competes fiercely – high commitment to engage with the business
  • Innovates constantly – curious and keen to explore new ideas. Asks intelligent, challenging questions
  • Enables and grows talent – Invests time in, and owns their own development. Has an interest in expanding own experiences and skill set
  • Leads Completely – can step up, take the lead and navigate the best way forward. Engages with colleagues, partners and others with a “can do” attitude
  • Navigates the matrix – engages freely with colleagues across the business. Reaches out to and supports others.

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.