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Consumer Co-Marketing Manager in Mexico City at PayPal

Date Posted: 4/29/2019

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 277 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The purpose of this role will be to drive incremental sales, revenue and consumer activation for PayPal Mexico. This will be based on joint plans and campaigns with the sales teams, which include key eCommerce instances as of large enterprises plus middle market ones, enabling sales from strategy development to execution relying on research, online tools, content, comprehensive content and deals closing with key merchants with offers and promotions, nurturing in consequence PayPal Mexico business and consumer goals.

Key Areas of Responsibilities

  • Be the interlocutor between sales and marketing in order to construct strategies for campaign development and demand generation where key eCommerce instances are involved. Those strategies are addressed for incremental sales impact and PayPal new user activation - adoption, crossed with high consumer demand key online merchants present in the market. 
  • Enable sales with marketing resources such as comprehensive data related to consumer transaction behavior vs key merchants and/or verticals, develop product solutions and relevant information to merchants that are driving demand from online buyers and present it to the merchant.
  • Research on current sales trends, the market behavior and elaborate competitive intelligence reports and analyses that will be useful for key merchants and customers for new businesses and marketing opportunities with existent or new merchants.
  • Deep dive into analytics dashboards and results to build and optimize merchant performance based on user transactional – segmented data in order to increase merchant PayPal´s share of checkout.
  • Review campaign reports and analytics, summarizing results effectively to managers both locally and globally.
  • Prepare and present insight reports addressable for new business opportunities in the market based on internal and external research.
  • Manage allocated marketing budget and financials to drive ROI and financial compliance, in specific those investments towards incremental new user activations, user adoption and revenue in return.
  • Ensure all activities are compliant with legal & data protection requirements.
  • Hands on managing end to end responsibility from the strategy creation to project and campaign management (operations and implementation).
  • Own the entire promotions and offers pipeline across all the market operations, manage, distribute, coordinate and monitor the execution while monitor the expected results vs the actuals in order to optimize, maintain or correct the track of the campaigns.
  • Collaborate directly within the marketing team to deliver those campaigns that are related to increase revenue and/or those which are potential campaigns for meaningful consumer activation.

Experience and Skills (the what)

  • At least 9 years of Marketing experience with digital at the core.
  • Experience in continuous improvement of performance marketing campaigns to drive ongoing positive results in key consumers KPIs to drive ROI.
  • Customer related experience in order to treat customers since the position will be exposed to key PayPal accounts and clients both domestic and International. 
  • Proven experience on consumer acquisition / engagement digital campaigns (SEM, display, retargeting, SMM, CRM).
  • Be able to put the customer in the center of all decisions and be “the voice of the customer” in the company.
  • Curiosity to learn while having the confidence to draw from and apply best practices from prior experience.
  • Passion for PayPal, digital and e-commerce industry.
  • Have a strong bias for action.
  • At least 5 years proven experience in managerial skills (managing people – teams).
  • A 4 year college degree, Master Degree a plus.
  • Ensure delivering best in class consumer experience across all touch points.
  • Manage, coach and develop the team, and provide cross-functional leadership where appropriate.
  • Play a key leadership role in the broader International Marketing team, the MX Marketing groups, sales teams and top management stakeholders.
  • Ensure analysis on campaigns performance & ROI and use findings in the development of future activity based on results.
  • Strong track record of delivering impactful marketing programs and experience in managing large integrated campaigns incl. ATL advertising, digital marketing, experiential & social.

Qualities and Behaviours (the how)

  • Complete awareness of competing products in the market.
  • A self-starter, adaptable work-style, ability to get results in a fast-paced environment.
  • Several years at consumer marketing experience with strong expertise and deep knowledge of digital marketing and communications, know-how and best practices.
  • Must be able to handle multiple activities-projects simultaneously, deal with ambiguity.
  • Results oriented, with a strong focus for execution and commitment to meet/exceed targets.
  • Well-rounded experience between strategy development, project management and people management skills.
  • Successful track of record in working cross functionally and building effective work relationships.
  • Highly analytical with capability to connect the dots between multiple data sources while thrive to execute with all info available.
  • Driven by an “iteration” spirit in order to compile, learn and optimize from on-going campaigns towards the established goals in a continuous basis. 
  • Self-starter with plenty of initiative and drive.
  • Ability to manage own time and workload.
  • Composed, professional & articulate – at ease managing senior discussions with clients.
  • Strong commercial / analytical skills, including an ability to partner closely with analytics teams to define, measure and communicate performance against key KPIs.
  • High level proficiency in online and social media.
  • Fluent in English and Spanish. Excellent written and verbal skills.
  • Highly curious in order to develop new strategies to fulfill business needs.

What Does Personal Success Look Like?

  • Delivers Stand Out Results – develops decisive strategies that deliver tangible business results.
  • Executes Well - focuses business on strategic priorities – operates clear, simple systems.
  • Competes Fiercely – identifies customer and competitor focused business opportunities.
  • Innovates Constantly – leads effectively in a dynamic, fast changing environment. Challenges convention.
  • Enables and Grows Talent – build capability and a succession pipeline.
  • Leads Completely – contributes to the business leadership agenda, sets vision for own area.
  • Navigates the Matrix – engages widely with peers and senior in country, regionally and globally. Can effectively influence positive outcomes across all levels of the business.

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

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