China Marketing Director in Shanghai at PayPal

Date Posted: 5/18/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Shanghai
  • Job Type:
    Marketing Programs
  • Experience:
    Not Specified
  • Date Posted:
    5/18/2018
  • Job ID:
    R0031627

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 237 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

2018 will be a breakthrough year for the PayPal China business with the launch strategic partnerships and new capabilities that will see acceleration the importance and growth of China in the global PayPal network. We are seeking a talented, inspirational and commercial Marketing Leader to drive the next stage of customer, brand and commercial growth for the PayPal China Business. This role has a dual reporting line to VP Marketing, APAC (hard) and VP, China( dotted). The role will be part of the Marketing Leadership and China Leadership team. He /she will be responsible for overall marketing strategy and deliverables to accelerate growth in China Market including taking on a leadership role with strategic partners.

This is an exciting opportunity for individuals looking to experience the excitement of the fin tech sector while working for an international brand true to a clear vision and purpose anchored in democratizing financial services.

Role Purpose

To lead the China Marketing Team to deliver customer, brand and commercial growth for PayPal in the China market.

Key Responsibilities


  • Lead the development of the China Marketing Strategic Plan for the consumer and merchant business units to align investment and allocation of resources with the best opportunities for growth
  • Responsible for growth of marketing led programs across all distribution channels including owned, earned, paid channels as well as via 3rd party strategic partnerships.
  • Responsible for overall leadership and execution of marketing programs for China
  • Partner with Strategy team and business unit to launch and deliver strategic partnerships with leading China companies
  • Partner with the Regional CRM Team to deliver localized Lifecycle Marketing Initiatives to engage, grow and retain customers
  • Lead the development of Customer Acquisition strategies across owned, earned and paid channels
  • Manage a roster of Agencies to deliver outstanding brand work for the China Market that delights, engages and wins the hearts and minds of our customers while delivering on commercial targets
  • Support the Merchant Services team to deliver on sales targets through Trade Marketing, Merchant Partnerships and Thought Leadership to inspire and engage prospective customers
  • Drive a customer led, insights focus with the marketing team to intelligently use data and research to drive insight led decision making
  • Lead the development of localized Product Marketing Strategies in partnership with Global Product Marketing and provide a compelling story around the opportunities and needs of Chinese customers to influence the global product development roadmap
  • Effectively build codependent partnerships with the regional marketing team and play a thought leadership role in driving marketing best practice with the regional and global marketing communities
  • Drive a leadership role on the China Executive Team in setting the strategic direction and priorities of the China business while providing strong figurehead leadership qualities across the broader business
  • Review and interpret local, national and global competitor activities and behavior for trends and potential ideas/application to PayPal and future marketing programs
  • Delivers organizational objectives through driving co-operation and success from people across different areas of the organization.
  • Drives connectivity, leverages senior relationships across PayPal for the benefit of China’s objectives
  • Partner with Strategy and Business development teams to drive new opportunities for the business.
  • Lead and manage a team of 6 marketers  
  • Management of a Marketing Budget of ~$10M Opex


Key Skills and Experience


  • Business / Commerce/Marketing Degree Qualified
  • 15-20 years Marketing Director experience in blue chip companies working on high profile brands
  • Strong marketer with international experience;  partnership and B2B experience would be a valuable asset
  • Inspiring leader and outstanding people manager
  • Exceptional leader with strong track record of fostering high-performance teams.
  • Highly strategic and thought leader in the area of building a customer champion brand
  • High level of influencing /diplomacy skills to balance competing ( internal and external) interests and manage multiple stakeholders with complex objectives
  • Strong digital, mobile and social credentials
  • Deep CRM and Lifecycle Management experience
  • High change agility
  • Able to lead but also to roll up sleeves and get into the detail and support the team in executing
  • Outstanding verbal and written communicator
  • Demonstrated experience in influencing and driving outcomes in complex matrix environment
  • Ability to build strong agency and partnership relationships
  • Marketing leader who can influence other departments and regions where there are mutual dependencies; experience in a global matrix structure a plus


Qualities of the person we are after

  • High energy, passionate, and very outcomes /results focused
  • Interest in technology, innovation and a desire to be a part of an exciting disruptive industry
  • Can-do attitude and enjoys getting their hands dirty and working with cross-functional teams
  • Positive, team player who is motivated by being part of, and succeeding as a team
  • Outstanding thought leader and strategist

What Personal Success will look like in this role


  • Delivers stand out results – develops decisive strategies that deliver tangible business results
  • Executes well – focuses business on strategic priorities – operates clear, simple systems
  • Competes fiercely – identifies customer and competitor focused business opportunities
  • Innovates constantly – leads effectively in a dynamic, fast changing environment. Challenges convention
  • Enables and grows talent – builds capability and a succession pipeline
  • Leads Completely – contributes to the business leadership agenda, sets vision for own area
  • Navigates the matrix – engages widely with peers and seniors in country, regionally and globally. Can effectively influence positive outcomes across all levels of the business

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

R0031627

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