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Campaign Marketing Manager in Wilmington at PayPal

Date Posted: 12/13/2018

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 254 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

Responsibilities • Own end to end campaign execution. Create and manage timelines and tasks required for timely campaign completion. • Understand the flexibility to craft different customer experiences using the core operational processes (front end marketing through to underwriting) and be a source of expertise for the Marketing team. • Project manage several concurrent campaigns focused on customer acquisition. • Build strong relationships with both internal and external partners. Establish open lines of communication with internal partners such as legal and compliance. • Pay strong attention to detail. Ensure deadlines are met, quality reviews are correct and production is on schedule. Own campaign awareness and syndication within stakeholder’s teams and associated sign off process. • Own the process and reporting on campaign readiness and executional excellence. • Understand, review and contribute to key performance metrics across channels establishing KPIs that align to business objectives and budgets

Requirements

  • Minimum 5 years of experience in marketing – financial services background is a plus.
  • Bachelor degree required, MBA or equivalent experience preferred.
  • Proven track record of defining, executing & measuring marketing strategies & tactics in digital & direct response channels.
  • Experience developing creative strategy & messaging as well as managing agency partners.
  • Expertise in direct response email marketing, familiarity with ESPs, mobile optimization & overall email best practices.
  • Excellent organizational skills with the ability to manage several priorities simultaneously on tight timelines.
  • Strong interpersonal & influencing skills to drive business priorities within the larger organization as well as to work with cross-functional partners to win as one team.
  • Ability to evaluate & optimize the entire customer journey from top of funnel entry points through application to conversion.
  • Comfort functioning with ambiguity & ever changing product/business landscapes, seizing opportunities proactively.
  • Develop and deliver effective internal briefs to cross-disciplinary channel teams, ensuring plans champion the customer, leverage the brand promise, and are tied to business objectives.
  • Love what you do!

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

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