B2C Acquisition Marketing Manager DEATCH in Dreilinden at PayPal

Date Posted: 9/5/2019

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 286 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

We have an exciting opening for a high performing marketing professional to develop and deliver integrated marketing and communications programmes to drive high valuable consumer growth in DEATCH. In this role you will be accountable together with the global Growth team to deliver strategies for driving consumer activations and reactivations. You will be accountable for forecasting and owning NNA’s through owned and paid channels. You have an excellent understanding of the consumers and their needs as well as a deep understanding of the different marketing channels that are relevant for the consumers.

B2C Acquisition Marketing Manager DEATCH (m/f/x)

This role is a 12 month maternity cover.

Core responsibilities:

  • Ensure a best-in-class implementation and execution of our Global Marketing strategies and programs to drive acquisition and activation in partnership with the global Growth team
  • Own the top of the funnel and manage the early lifecycle by curating and localizing content and messaging
  • Manage and grow existing acquisition channels and evaluate local acquisition opportunities.
  • Optimize customer touchpoints to win new users with a strong end-to-end thinking and a consumer focus
  • Handle third party agencies for localisation of assets
  • Own the overall DEATCH KPI performance in strong partnership with risk, product and analytics – report on progress against forecast
  • Become a key member of cross functional teams to create and deliver robust marketing plans through to execution
  • Have fun!


  • Master Degree or equivalent
  • Several years work experience in digital marketing and online customer acquisition, or equivalent
  • In-depth knowledge of the development, design and supervision of online marketing campaigns with traceable performance achievements
  • Experience to have included marketing campaign management, agency management, team / stakeholder management.
  • Team player with distinct project management skills, results oriented and analytically savvy, experience in collaboration in interdisciplinary and international teams.
  • Thrives in an environment of continuous change and complexity- can drive initiatives and deliver high impact projects
  • High interest or knowledge in current Internet- and Online Marketing trends. Understanding of the payments industry and/or online business segment is an advantage
  • Native German speaker, fluent in English

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.



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