B2B Marketing Mexico in Mexico City at PayPal

Date Posted: 11/4/2019

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 286 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The B2B Marketing Lead for Mexico will be responsible for step changing the value and efficiency of both merchant acquisition and engagement across the Mexican market. With a strong partnership with sales and product marketing, you’ll be responsible for developing a deep understanding of the local market nuances and customer landscape. The person will report directly into the head of acquisition for international merchant marketing and partner with functions across the business. Success will be defined by the delivery of customer outcomes that drive the commercial growth for the international business.

Key Areas of Responsibilities

  • Insights and execution of digital marketing programs from prospect to sign up complete.
  • Collaborate with regional teams to create a demand generation playbook across SEM, SEO, contextual targeting, retargeting, content marketing, web optimization that acquires new merchants.
  • Work to continuously improve strategy, tactics and programs by measuring performance, testing new, adjusting cost per acquisition, customer value, channel mix and messaging as necessary.
  • Engage with digital agencies to brief strategically sound programs and initiatives in a timely manner with regional counterparts.
  • Collaborate with a matrixed team of marketers to develop and deliver breakthrough outcomes
  • Partner with business leaders, finance and analytics to define the customer metrics by which to measure merchant acquisition success.
  • Be the voice of the customer, helping to inform and create culturally resonant ways to connect with merchants through localized global initiatives, executed with excellence.
  • Deliver brilliant programs with local merchants to drive engagement with both existing and new customers across the market.
  • Support on the development and execution of programs for both acquisition of new merchants and engagement of existing ones, to drive 100% share of check out adoption.
  • Execution both smaller tactical local initiatives through paid, owned and earned channels, as well as support in delightful localization of larger global programs.
  • Effectively build strong partnerships with local sales and product marketing leads to ensure alignment and integration of sales and marketing efforts.
  • Be the local market customer champion by developing a robust knowledge set of customer needs, challenges, opportunities which we can leverage as insights to guide programs.
  • Develop a detailed understanding of the competitive landscape informing how best to position our product set.
  • Understand local market nuances with respect to regulatory and financial limitations as well as partner landscape, and how these factors impact our business operations and market opportunity.
  • Be well versed in our product set capabilities and where they provide a competitive advantage.
  • Have a rigorous understanding of our current market portfolio by key financial metrics across segments.

Experience and Skills (the what)

  • 7+ years marketing experience.
  • Degree qualified in Administration, Business and/or Marketing (preferred not mandatory).
  • Highly analytical, commercially oriented and motivated by business impact.
  • Execution orientated and a self-starter.
  • Highly structured, with strong planning and organizing skills - strong prioritization skills.
  • Outstanding written and verbal communication skills, both in Portuguese and English.
  • Ideally experience in working in a global matrixed environment and International Company.
  • Can work in a fast paced, dynamic environment, high change agility.
  • Effective partner and collaborator with cross functional teams.

Qualities and Behavior (the how)

  • Outcomes/results focused, proactive, can think ahead and work under pressure.
  • Ability to manage ambiguity and constant change in a patient and mature manner.
  • Interest in technology and innovation, a desire to be a part of an exciting disruptive industry.
  • Can do attitude, enjoys getting their hands dirty and working with cross-functional teams.
  • Enthusiastic and passionate team player, motivated by being part of, and succeeding as a team.
  • A great collaborator motivated by partnering and elevating the success of others.
  • Motivated by driving improvement and making a difference.

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

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