B2B Marketing Lead CA in Toronto at PayPal

Date Posted: 1/2/2020

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 286 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

Merchant Marketing Manager Lead, Canada PayPal is the faster, safer way to pay and get paid online, via a mobile device and in store. The service gives people simpler ways to send money without sharing financial information, and with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. With 286M million active accounts in 200+ markets and 100 currencies around the world, PayPal enables global commerce helping people transact anytime, anywhere and in any way, the company is a driving force behind the growth of mobile commerce ecosystem. Our value proposition to our merchant partners extends far beyond that of a payment’s provider. Our vision is to become an essential partner for our business customers through the growth opportunities we create and enable. This will be via new products, marketing reach opportunities, technological capabilities, export opportunities and through leveraging our impressive partner network. Role Purpose Lead strategy, development and execution of Canada merchant marketing programs to achieve objectives of enhanced user experience, engagement and retention, brand exposure and conversion.

Key Responsibilities

  • Lead end to end management of the Canadian merchant base by planning and developing activation, adoption, growth and retention strategies to meet the set commercial objectives (revenue, transactions, # active merchants).
  • Advocate educate and influence stakeholders about your merchant portfolio; share best practices, identify synergies and highlight emerging opportunities.
  • Drive the customer insights and research program to identify priority segments and understand their needs and relevant PayPal value props. Share insights with the CA business to inform and support sales and marketing activities.
  • Partner with Product Marketing & GTM teams to develop sales enablement tools and assets to help drive conversions of our sales and telesales teams.
  • Working closely with the global creative & growth labs and communications team to drive brand and content programs to elevate PayPal’s position as the leader in digital ecommerce.
  • Drive the strategic planning and optimization of the merchant lifecycle program, and work with the global engagement team to guide execution of CA campaign optimization and development of new campaigns.
  • Support the global hub merchant teams as needed including the development the annual merchant marketing plan.
  • Own accountability for the delivery of planned programs and initiatives against all financial and non-financial metrics, including providing regular reporting on their status and performance.
  • Partner with analytics teams to evolve marketing dashboards, analyze program performance and identify optimization opportunities.
  • Steward all customer touch points, from websites and email campaigns to advertising.
  • Manage end-to-end orchestration, optimization and reporting of integrated digital marketing programs. Analyze funnels and marketing plan effectiveness, provide plans and recommendations to stakeholders on optimization opportunities.  
  • Write creative and messaging briefs, engage and collaborate with internal stakeholders to develop campaigns. 
  • Oversee budget development, management and tracking for all programs. 
  • Manage vendor relationships, contracts and service providers. 

Key Skills and Experience

  • +8 years marketing experience (highly relevant backgrounds include Fin services, Telco and Technology).
  • Proven experience delivering strategic marketing plans and campaigns that achieve specific business objectives.
  • Proven experience managing lifecycle programs to achieve business objectives.
  • Strong understanding of digital marketing (including SEO and content marketing).
  • Experience managing marketing and research agencies.
  • Understanding of the Canadian business market.
  • Successful track record in working cross functionally & building effective working relationships.
  • Solid project management skills - ability to lead, develop and provide clear direction, prioritization, planning, influencing and working in cross functional teams.
  • Demonstrated success in an innovative and agile high-growth environment.
  • A strong verbal and written communicator.
  • Highly strategic and strong problem solver.
  • Highly analytical and comfortable with reporting and analysis of financial metrics.
  • Degree qualified or equivalent.

Qualities of the person we are after

  • High energy, passionate, and outcomes/results focused.
  • Comfortable with developing strategic approach and then executing against it – we are a small team; everyone plays a hands-on role.
  • Positive, team player who is motivated by being part of and succeeding as a team.
  • Outstanding at execution – knows what it takes to implement with excellence.
  • The ability to influence and drive success in a dynamic structured global organization.

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.