Acquisition Marketing Mgr - Mid-Market in San Jose at PayPal

Date Posted: 2/16/2018

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 210 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

This Acquisition Marketing Manager will own our acquisition strategy and be responsible for developing / optimizing programs to engage prospects through the buying cycle - ultimately driving PayPal adoption amongst midsize merchants.

Key Responsibilities

  • Lead E2E planning and execution of acquisition programs, including strategy, launch, analysis, reporting and optimization.
  • Partner with Digital COE teams to optimize and enhance digital marketing programs to drive awareness and consideration.  Programs include paid search, display, retargeting and content syndication.
  • Develop sales enablement tools and assets to help our Telesales organization drive conversion.  Evolve assets based upon best practices.
  • Implement lead tracking program to progressively profile prospects and inform engagement.  
  • Implement multi-channel lead nurture program to engage prospects with relevant content throughout the buying cycle.
  • Build strong partnerships with cross-functional teams including Telesales, Small Business, Large Enterprise, Braintree, PR, social, web, product and external partners.
  • Advocate, educate and influence stakeholders about your Mid-Market portfolio; share best practices, identify synergies and highlight emerging opportunities.
  • Oversee budget development, management and tracking for all programs.
  • Manage vendor relationships, contracts and service providers.
  • Partner with analytics teams to evolve marketing dashboards, analyze program performance and identify optimization opportunities.

What will make you successful:

  • Strong collaboration: work closely with many partners in a heavily matrixed, cross-functional environment.
  • Strong drive for results: highly organized with the ability to manage multiple projects and deliver in a fast-paced environment.
  • Strong customer-focused mindset: leverage customer insights to guide strategy, execution, experience and creative.
  • Excellent written and verbal communication skills.
  • Solid business acumen: ability to think strategically as you execute pragmatically.
  • Strong analytical and problem-solving skills.
  • Fun, energetic personality with self-starter approach to work.
  • 5+ years of experience developing and executing marketing programs.
  • Experience with B2B marketing and payments experience preferred; familiar with Mid-Market is a plus.
  • MBA preferred or Bachelor degree in Marketing, communications, economics, or other business-related discipline.

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.



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