Account Based Marketing Associate in London at PayPal

Date Posted: 1/8/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    London
  • Experience:
    Not Specified
  • Date Posted:
    1/8/2020
  • Job ID:
    R0051151

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 286 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal is seeking an Account Based Marketing Associate to lead our European Events and Direct Mail program, in addition to supporting other initiatives that are part of our European Enterprise ABM program. We’re looking for a smart, ambitious, self-starter who is a master at executing and getting things done! Mindset You have experience with B2B lead generation and account-based marketing focused on events. You understand what a buyer’s journey is, and the different stages of the B2B marketing funnel. You are proactive. You’re someone who is ever ready to take on and lead projects. You can adapt to change. You’re someone who thrives in an environment where change is the norm. You are data driven. You’re not afraid to get your hands dirty and ready to help by deep diving into reporting and campaign metrics anytime. You are collaborative yet independent. You love working in a collaborative environment where you can take independent decisions.

    Scope

    • Develop and execute creative event strategies in order to drive brand awareness and engagement at conferences. This includes managing and organizing relevant and engaging event swag.
    • Manage and execute the day-to-day requirements of owned events, partnership events and presence at conferences and trade shows. This includes creating timelines, liaising with venues, suppliers and agencies, and managing legalities.
    • Manage and oversee events on the day of, including problem-solving, welcoming guests, directing event set-up, communicating with staff, and organising vendors.
    • Identify opportunities for Braintree to leverage partnerships with associations in order to create sales opportunities. Work closely with sales to capture and track event leads within Salesforce.
    • Manage event costs aligned to the budget, and provide post event evaluation to inform future events, including comprehensive ROI reporting.
    • Support the Marketing Manager in implementing programmatic campaigns aligned to sales strategies across the buyer journey. You'll use various channels, including OOH, digital, social ads, webinars, and email nurture campaigns.
    • Take a data-driven approach to the customization of marketing programs for buyers, creating a vertical-based or other personalized assets/campaigns as needed.
    • Ensure the correct development of tools and materials supporting the messages are used in your programs.
    • Collaborate with partner associations, vendors, agencies, venues and internal stakeholders including sales, marketing, sale enablement, PR, legal and finance.
    • Help manage vendor relationships, run reports, create dashboards and assist as needed to support our overall Enterprise marketing efforts.

    Experience/Requirements

    • 3+ years of relevant marketing work experience, e.g. in high-tech, B2B demand generation or Account Based Marketing, managing events and webinars
    • Excellent track record of driving event plans, logistics, POs, and measuring effectiveness
    • Proven track record in executing innovative and multi-touch digital, events, direct mail, and demand generation marketing programs.
    • High attention to detail.
    • Strong proficiency in Microsoft Excel, Salesforce.com, Google analytics.

    We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

    PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

    R0051151