UK Marketing Lead in London at PayPal

Date Posted: 11/25/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    London
  • Experience:
    Not Specified
  • Date Posted:
    11/25/2019
  • Job ID:
    R0049364

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 286 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The UK Marketing Lead for Core Markets is responsible for growing the health, value and relevance of the PayPal network in UK, currently our most profitable and most engaged market. Leading the market strategy development and execution of a full suite of Marketing Programs for PayPal in the UK across our Consumer, Merchant and Partner sgements, this role will lead the remit to “compete and win” on behalf of our customers and amidst the local competitive environment. This role, reporting to the VP of Consumer Marketing, will be an instrumental member of the team of Marketing Leads in our core markets and will also be a critical partner to the UK Sales Leaders to deliver ambitious commercial growth goals for the UK business. Success will be defined by the delivery of customer outcomes including new customer acquisition, growing the customer value of our engaged customer base and in growing the brand esteem, momentum, and differentiation so that PayPal is positioned as a beloved world changing brand, highly relevant to everyday lives in the UK and the chosen partner for growth for merchants, channel and financial ecosystem partners . You will also lead and nurture a hotbed of talent in the UK marketing team (including our UK credit marketers) to innovate and deliver game changing work for acquisition, engagement and growth in both the UK and other core markets.

  • This is a newly defined role, and a has new strategic remit with enormous diversity across the marketing spectrum and incredible headroom for growth. This role celebrates the uniqueness of the UK in its leading fintech status, our positive relationship with eBay and also the deeply penetrated PayPal customer base
  • This is a role with an intricate market environment, network complexity and is full of intellectual challenges. It will require superb mental agility with the scope for enormous value creation. The Payments and Fin Tech Industry is one of the highest growth, most competitive industries right now and PayPal has a very strong position (but also an incredibly impressive set of aggressive competitors). This is an opportunity for someone who loves a challenge, wants to be stretched and who plays to win. 
  • Be a founding team member who is reimagining the UK Market destiny at PayPal. We have a new inspiring CMO, a new marketing model and we plan to redefine the role of marketing as a growth lever and game changing function. For a career marketer, this is a once in a lifetime career opportunity to explore the potential impact that your chosen craft can have in changing the dynamics of a customer champion business
  • The Uk business is a highy successful, well-respected performer within the PayPal portfolio and has a very vibrant and social local culture – you will be a prime mover in shaping this spirit within the business as a leader in the local business. 

Key Responsibilities 

  • Develop game changing customer marketing strategies across the full funnel to drive growth in new customer acquisition, customer engagement and to strongly position PayPal in the UK
  • Partner with the UK Sales team  to inspire merchants and partners with best in class comarketing and partnership marketing programs for mutual commercial benefit
  • Play the Portfolio game across your market to optimize resource allocation, to develop programs that scale and to drive continuous improvement in the contribution of marketing to commercial results
  • Develop new marketing muscles in imaginatively localizing your marketing programs to emotionally connect with consumers in your markets. Foster a team spirit where you are immersed in local culture to explore new channels & creative marketing activations to elevate the role PayPal plays in culture at the country level
  • Partner effectively with internal teams to deliver best in class marketing. Deliver world class marketing briefs to our internal partners to enable co-creation of game changing marketing programs. Partner with our Growth Lab to move core customer metrics across our funnels and to optimize the reach and effectiveness of our channels, partner with our Creative Lab to develop delightful and engaging creative and partner with our Marketing Operations team to effectively optimize our data & technology capabilities. 
  • Manage, mentor and inspire the UK Marketing Team including the Credit team  to achieve their goals, to contribute to the business and to develop, learn and grow while they build a successful marketing career at PayPal
  • Play a leadership role within the broader Global Marketing Team and the Core Country Leadership Teams. Contribute to building a high-performance marketing team renown for accountability, executional excellence, business impact and teamwork

Requisite Experience

  • Senior Consumer Marketing Leader 15+ years’ experience, 10+ experience in leadership role
  • UK Expert with International Empathy with track record in competing and winning with the UK market
  • Portfolio Management  has managed complex Portfolios across dynamic products, segments, geographies
  • Strategic partnership expert having leveraged partnerships as a major and influential lever for business growth 
  • Commercial Owner experience in budget accountabilities, linkage of investment to growth strategies
  • Growth Marketer demonstrated capabilities in developing insight led test and learn approach across end to end funnel for customer and business impact
  • Customer Champion with demonstrated track record in designing marketing solutions with customer at centre
  • Organizationally Savvy and experience in successfully navigating and leading in a global matrix
  • Winning Marketing Strategies – you have implemented game changing ideas that have change the course of businesses and brands for B2C, B2B and partner segments 
  • Proven team transformation experience in hiring, retaining and coaching a team for peak performance
  • Brand transformation track record in the creation, transformation of a beloved locally relevant brand
  • GTM execution with programs that have been locally successful but scalable and relateable internationally.

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

R0049364