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Head of Database Marketing - Intl in Singapore at PayPal

Date Posted: 4/4/2021

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 375 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The role is responsible for developing the overall strategy, targeting approaches & campaign execution processes for acquiring and retaining the highest value merchants within our International markets.

  • Develop, optimize, and execute an international database strategy that drives pipeline and creates sustainable revenue at scale
  • Work closely with the Marketing Team to develop innovative go-to-market strategies including multi-channel, contact management, and model use strategies
  • Partner with the Sales team(s) to drive quality lead generation and lead qualification, optimize conversion, and improve acquisition workflows and processes
  • Design and implement high-impact campaigns that are optimized to deliver results across the marketing and sales funnels, while hitting target metrics, including leads, MQLs / SQLs, and marketing ROI
  • Work directly with channel and campaign managers to optimize direct response marketing (Direct Mail, E-Mail, Digital) and OB/IB Sales channel
  • Responsible for lead funnel optimization and lead scoring practices, including in-depth collaboration across Sales and Marketing
  • Evaluate new technologies and data sources to improve and optimize Marketing and Sales Team performance
  • Lead, mentor, inspire and grow a team of database marketers responsible international database marketers
  • Data driven mind-set, with an advanced degree in a quantitative discipline such as Computer Science, Statistics, Engineering, Mathematics or Economics; Masters preferred.
  • Experience leading a global team required
  • Data mining experience with demonstrated ability to answer business problems using data
  • 7-10 years of related database marketing experience
  • Strong database, mathematical & project management abilities
  • Strong analytical & data science skills along with the ability to support multiple priorities
  • Proficient in SAS, R, Python, SQL, etc.
  • Excellent verbal & written communication skills
  • Strong attention to detail and thoroughness
  • Proven ability to influence and consult with business partner

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at