Sr. Director, Brand Experience Consumer in San Jose at PayPal

Date Posted: 12/7/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    San Jose
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    12/7/2019
  • Job ID:
    R0049613

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 286 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

Sr. Director, Brand Experience, Innovation & Activation/Consumer In this role you will champion strategic development and go to market of new product innovations and how we activate them to humanize PayPal’s impact on culture and economic inclusion. You’ll be overseeing how we develop new product capabilities brought to life across digital, experiential, integrated media, storytelling and strategic partnerships. This role will be part of a cross-functional team focused on providing unique 360 consumer engagements through digital, events, content and collaborations supporting the company’s core brand value proposition of building “a fast, safe and open platform that provides greater opportunities for all.” The Brand Integration Group will translate this brand proposition into real life, tangible, and relatable experiences, turning people into PayPal fans, and PayPal customers into evangelists world-wide.

As a part of the Brand Integration Team, you will be dedicated to bringing to life our brand pillars, maintaining multi-year partnerships, and stewarding innovation programs to support evergreen products, key launches and global campaigns to the consumer market.

  • Collaborate closely with product marketing and engineering to develop emerging technologies that are culturally relevant and drive business results 
  • Lead the liaison, familiarization and fact-finding to create business casing & recommendation for how brand activation including new product development, co-branded activations and other E2E experiences, will redefine PayPal’s role in culture and drive business results  
  • Identify best-in-class brand partnerships and business opportunities that drive the brand and deliver ROI through impactful consumer engagement, custom content, media/editorial partnerships, business-to-business development, social innovation, and new collaborative ventures
  • Lead all experiential & brand marketing activities, prospecting, proposal customization and presentation, contract revision and servicing, partner follow-up and support
  • Oversee creative development of our brand across merchant and consumer touchpoints including in-product, digital, offline and branded content 
  • Manage multi-disciplinary agencies, activation vendors and strategic partner relationships 
  • Supervise activations and executions throughout the lifecycle across ideation to renewal  
  • Lead activation reporting and research, conducting on-going analyses to optimize partnerships
  • Develop, implement and maintain budgets for active marketing plans
  • Inspire and lead a team of direct reports and cross-functionals in our matrixed organization structure 

Professional Qualifications: 

  • 12+ years integrated brand marketing + activation for consumer technology, hardware/software with a strong focus on mobile and emerging innovation 
    • An "expert" in the craft and methodologies of brand strategy and development, content creation/distribution, brand design and visual expression, integrated marketing communications and services  
    • Preferably with a mix of agency and client side 
    • Bonus if you’ve worked on E2E product redesign especially human design based applications 
  • A brand maven 
    • A searing ambition and creative passion for the PayPal brand - which can be translated into awe - inspiring vision and purpose for the brand to engage and persuade all our audiences of PayPal's unique position in the world  
    • An impactful, inspiring story teller - comfortable in any arena evangelizing our brand mission – someone who can move people to believe in our mission, vision and values through our brand  
  • A customer champion
    • Sees it as a personal mission to be the champion of the customer and the conscience of the brand  
    • Strong affinity to the consumer tech category and/or financial services category 
  • A storyteller 
    • Proven experience in insights-based strategy development for brands from brand concepts through to brand articulation and key messaging  
    • Engaging and impactful communicator in written and spoken formats - loves to tell stories and confident addressing senior personnel with data driven and conceptual messages  
  • A collaborator 
    • Can bring out the best in agency relationships – garnering the best teams, building highly engaging relationships and delivering great results with a keen eye on costs  
    • Team player across functions and borders - collaborative, consultative, collegiate, someone who builds answers and outcomes with their stakeholders and "customers"  
  • A self motivator 
    • Self-driven, loads of initiative, resourceful - generally very focused on getting to "yes" and getting to "do"  Impeccable attention to detail, very high-quality standards and robust principles when it comes to brand integrity and acting against insights - can defend the customers wishes and hopes within logical, engineering-based environments and will always fight for the standards that our brand deserves 
  • A trusted advisor 
    • Disciplined and empathetic people manager, developing capability and competency within the team and across virtual teams; empowering people to have very involving and rewarding brand stewardship projects – managed to the high standards demanded for our brand  
    • Someone that people see as a trusted adviser, a project partner, a strong voice for the customer in global forums and an aficionado on the customer and the markets within the region

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

R0049613

CHECK OUT OUR SIMILAR JOBS

  1. Business Development Jobs
  2. Account Manager Jobs