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Sr. Data Scientist, Database Marketing in Wilmington at PayPal

Date Posted: 8/7/2020

Job Snapshot

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Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 305 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The Sr Data Science, Database Marketing Analyst is responsible for supporting Business Financing Solutions Database Marketing efforts through the management and optimization of our prospect data base. The individual in this role will be responsible for end to end data sourcing and quality, and optimization of the lead selection process. The incumbent will leverage advance data mining skills and predictive analytics to improve matching algorithms and develop new targeting attributes and strategies. Additionally, this position will serve as the BFS lead on integrating the credit targeting data and platform with the global sales lead generation and CRM platforms.


  • Work with Marketing to develop innovative go to market strategies including multi-channel, contact management, and model use strategies
  • Work directly with channel and campaign managers to optimize direct response marketing (Direct Mail, E-Mail, Digital) and OB/IB Sales channels
  • Maintain campaign selection logic, generate campaign files and coordinate secure/encrypted delivery
  • Manage technical aspects of marketing platform with a primary focus on marketing automation.
  • Evaluate new technologies and data sources to improve and optimize marketing and sales team performance
  • Be responsible for conducting rigorous data analysis on existing and new data sources to identify growth opportunities for the Business Financing Solutions team
  • Partner with internal technology and data management partners and vendors to continually improve data quality, data value, and speed to market
  • Identify marketing performance KPI’s and monitor performance through reports / dashboards and ad hoc analysis
  • Present findings and recommendations to senior-level stakeholders

Job Requirements:

  • At least 6-8+ years of relevant work experience analyzing large, multi-dimensional data sets and synthesizing data insights into actionable recommendations
  • Direct response marketing experience is a requirement, specifically in marketing automation
  • Data driven mind-set, with an advanced degree in a quantitative discipline such as Computer Science, Statistics, Engineering, Mathematics or Economics; Masters preferred
  • Proven track record of deploying advanced analytic tools and processes to drive business results
  • Experience across marketing, business intelligence and/or other analytical domains
  • Proven ability to work independently and take direction from multiple stakeholders
  • Exceptional written and verbal communication skills

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at