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Mid-market Marketing Manager EU/AU in London, England, United Kingdom at PayPal

Date Posted: 1/3/2022

Job Snapshot

Job Description

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.

Senior Marketing Lead will lead our EU/AU mid-market marketing segment including sales alignment, campaign strategy, and influence tech & process infrastructure upgrades. Reporting to the Enterprise Marketing Director of these regions.

We are looking for a strong Senior Marketing Lead to grow our mid- market program as the Senior Manager, Demand Generation for EU/AU.  

The role holder can be based in London, Berlin or Paris.

You will lead the end-to-end development of our mid-market segment by defining our strategy and roadmap, building a strong partnership with sales, executing omnichannel campaigns, presenting performance readouts to senior leadership, and influencing the b2b tech stack enhancements and process optimizations. You will extend this support at times also to the Large Enterprise marketing segment.

Reporting to the Director of Enterprise Marketing EU/AU, you will be joining a smart ambitious team who works together to develop beautiful customer-centric omnichannel campaigns that leverage data & technology to drive results for our business. Our ideal candidate is analytical, action-oriented, an excellent communicator, comfortable with a test and learn atmosphere, and willing to wear multiple hats.

Responsibilities

  • Develop a mid-market campaign strategy that aligns to business priorities, sales and product team needs, budget allocation, and team KPIs.
  • Build a robust inbound model that leverages paid media, offer content, events, landing pages and triggered nurture sequences.
  • Partner with agencies and internal teams to deliver a wide set of campaigns including product launches, vertical, persona, seasonal, acquisition, cross-sell, up-sell, nurture, and trigger-based campaigns.
  • Build a strong partnership with sales by designing a program to support their pipeline needs, create cadences performance readouts, closed-loop feedback, and problem-solving.
  • Experience developing a robust testing & optimization strategy to optimize lead generation and ROI.
  • Establish closed-loop analytics to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Influence B2B tech stack enhancements and process optimizations to improve the integration of our sales & marketing activities.
  • Understand our lead and customer funnel, identify gaps and opportunities to increase conversion through automation, B2B MarTech & CRM capabilities.
  • Partner with analytics, agencies and sales to create regular performance readouts for sr leadership.

Skills & experience

  • 5+ years experience in Demand Generation
  • Experience working in B2B SaaS, Fintech, ecommerce or matrixed organizations
  • Expertise in leveraging marketing tools to generate, capture, nurture, track, and report on leads, conversions, and ROI.
  • Proven background in budgeting, marketing planning and financial forecasting strongly preferred  
  • Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-time strategic initiatives.  
  • Develop customer-centric omnichannel campaigns that inspire business decision makers to talk to sales by clearly articulating our value proposition.
  • Collaborate with B2B marketers and external agencies to adapt global initiatives and campaigns for the midmarket segment

For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

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