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Senior Manager, Consumer Marketing in Shanghai, China at PayPal

Date Posted: 12/22/2021

Job Snapshot

Job Description

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.

Responsible for developing and executing consumer marketing programs and campaigns

Key Responsibilities:

- Develop and execute consumer marketing campaigns that drive consumer’s awareness and consideration for PayPal and pro-actively drive consumer acquisition and increasing usage of PayPal.​
- Execute flawlessly with BD, sales team, partners, and other X-functional teams to launch and  deliver world class consumer campaigns on time, on budget, on target​
- Uncover & translate consumer insights into business and marketing plans and leverage the "so what" for campaign excellency and result delivery.​
- Clearly articulate Value proposition and key messaging​-
- Work with creative and content team & agency to develop the creative and content strategy and toolkits for  impact and resonance.  ​
- Partner with performance team to ensure our narrative is cohesive, inspiring and delivered consistently across every touch points.​
- Partner with Analytics and Finance to ensure all campaigns are accurately tracked and delivered on the business goals, establishing KPIs and test & learning agenda.​
- Work with marketing ops and optimize the user experiences and GTM channel plans.

Key Skills:

- Consumer Marketing Expert/B2C marketing experience is a must​
- Understands ecommerce/payments space ​
- 12+ years of consumer  marketing experience; experience with paid, social/partnership marketing. ​
- Ability to establish a strategic vision and plans aligned to brand and business objectives.​
- Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-time strategic initiatives. ​
- Ability to manage the execution details to bring campaigns to life.​
- Experience in collaborating with dynamic and global organizations.​
- Thrive in a self-starter, past paced and changing environment. 

For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at