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SEM Specialist - 18 Month FTC in Stockholm - Jakobsbergsgatan at PayPal

Date Posted: 4/19/2021

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 375 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

In 2018, iZettle became part of the PayPal family. iZettle is on a mission to help small businesses succeed in a world of giants. Tens of millions of small businesses worldwide are still being underserved by the traditional players. By giving small businesses the tools to get paid, sell smarter and grow, we’re empowering them to reach their full potential. Together with PayPal, we can reach 24 million merchants across the world with more of the affordable tools they need to thrive. Join us in putting an end to the ordinary way the world defines financial freedom. The Sales operations team is part of the iZettle European Sales organisation, and our mission is to drive the sales team to sell better, faster and more efficiently.

We are looking for a strategic, analytical and results-oriented person to join the Media team as a SEM specialist in Stockholm. You will be a part of a multicultural team of high performing specialists within the areas of Social, Online Video, SEO, CRO, Affiliate partnerships, TV and other offline channels. The SEM team manages Paid Search and Shopping for iZettle across all markets through all steps of the marketing funnel. Using tools such as Search Ads 360 (old Doubleclick), Google Marketing Platform products and customised AdWords scripts the team makes sure to leverage data and automation to reach iZettle’s growth targets.

You will be involved in setting goals, budget and KPI’s for iZettle’s activities within your channel. As a strong candidate, you have a good strategic understanding as well as a hands on approach for handling the tools needed to implement and optimise your campaigns. 


  • Steering of the campaigns towards given monthly, quarterly and yearly performance targets.
  • Collaborate on defining strategies for Search activities.
  • Ongoing optimisation of existing Search campaigns, implementation of new ones as well as continuous performance monitoring with reporting and tracking tools.
  • Ensure that iZettle uses data in an optimal way in order to improve campaign performance.
  • A/B and multivariable testing of ads, landing pages and new ideas and the regular evaluation of new features and betas.
  • Close collaboration with our local partners, e.g. Google, Bing.
  • Keeping track of trends in online marketing and SEM in particular.
  • Liaise with other online channels to deliver on cross-functional projects.

We hire people. Not CV’s

  • Highly motivated and genuinely interested in online marketing.
  • At least 2 years of work experience of managing Search campaigns with a strong track record.
  • Experience from Adwords & Bing editor, bid management tools etc.
  • Advanced Excel skills. You are familiar with pivot tables, vlookup and comparable functions. 
  • Strong analytical mindset and attention to details
  • Experience from working with relevant metrics (CPA/CAC, LTV, PBT) and KPI’s.
  • You are a team player. As a member of an international team you are able to keep up a regular, close and active exchange with your international colleagues.

We’re all for equality for all. 
Tattoo artists. Dog groomers. Cake bakers. Jewellery makers. You name them - at iZettle - we help them. And to do that well, we need our people to be as unique and diverse as they are. We’re proud to be an equal opportunity employer and together we uphold PayPal’s One Team Behaviour, striving to be a place where everyone can benefit from equal access to professional development, bring their whole self to work and most of all, feel like they belong.

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at



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