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Marketing Lead UK in London at PayPal

Date Posted: 7/26/2020

Job Snapshot

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Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 305 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

In 2018, iZettle became part of the PayPal family. iZettle is on a mission to help small businesses succeed in a world of giants. Tens of millions of small businesses worldwide are still being underserved by the traditional players. By giving small businesses the tools to get paid, sell smarter and grow, we’re empowering them to reach their full potential. Together with PayPal, we can reach 24 million merchants across the world with more of the affordable tools they need to thrive. Join us in putting an end to the ordinary way the world defines financial freedom.

Having world class products is great but to continue our growth we need to be known far and wide – this is where the Marketing Lead comes in.  We're looking for a dynamic and curious person to bring passion, business acumen, innovation and focus on performance and results to the marketing team.

You will be working closely with your Marketing and Commercial colleagues to drive revenue growth by generating quality leads and growing the sales pipeline with focus on impact and ROI. This is a great opportunity to join an exciting innovative, fast growing company and position yourself for excellent opportunities for career growth.

Reporting to the Global Marketing Management Lead (based in Stockholm) and working alongside the wider Marketing and Sales Teams, this is a key role and requires a proven self-starter with strong experience in managing marketing and demand generation projects and deep understanding of digital marketing in an international B2B environment. The desire to work for a fun, fast-paced company with constant change and on an amazing growth trajectory is essential.

What you’ll do

  • Develop the country marketing strategy and plan, based on company strategy and central marketing strategy, in close collaboration with your Marketing and Commercial colleagues.

  • Develop and optimise the lead generation strategy for our product portfolio and align this with other marketing and sales activities.

  • Set targets for, track and improve customer acquisition and activation campaign performance (e.g. CPA, LTV and ROI).

  • Plan, execute and evaluate marketing initiatives and lead generation campaigns vs targets. 

  • Plan for, set targets and develop business cases with budget asks for online and certain key offline marketing and demand generation activities.

  • Work with the creative, digital and CRM teams to improve traffic, conversion rates and retention.

  • Work on the preparation of sales enablement materials such as case studies & ROI analysis for customers adopting iZettle.

What we’re looking for

To be successful in the role you’ll be comfortable working in a fast paced and often unpredictable environment. To get our attention, you’ll have the following...

  • A proven track record from a similar B2B marketing role with focus on demand generation and customer acquisition marketing.

  • An integrated marketing mindset, with the ability to understand the interplay between brand building activity and performance marketing, and the balance between marketing channels.

  • The ability to support both inbound and outbound demand generation activities.

  • Experience with marketing automation platforms and CRM with the knowledge and ability to act on that insight and adjust demand generation strategies to meet goals.

  • Experience working as a true partner with Sales to deliver shared goals.

  • A track record of understanding and briefing creatives on data-driven targeted marketing assets.

  • Experience in managing budget and paid campaigns. 

  • Be a natural at and love collaborating with others to come up with, impactful programs with high ROI.

  • Ability to juggle multiple projects and stakeholders simultaneously.

  • Hugely motivated by achieving metrics (leads volume, revenue, profit, ROI etc).

  • Thrive in fast paced and constantly changing environments. Bringing a pragmatic mindset.

  • Enjoy focusing on the big picture, whilst ensuring all details are aligned. 

  • Willingness to roll up the sleeves and work across strategic thinking and planning as well as the execution of marketing plans. For you no project is too big or too small.

  • Strong knowledge of, and passion for the financial services arena, and new technology within this space is meriting.

  • Last but not least - project management is a super power of yours. 

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at